Marketing and Sales

Training courses

Building a Customer-Focused Culture Across the Entire Organisation
Marketing and Sales

Building a Customer-Focused Culture Across the Entire Organisation

📍 Cairo

An applied course in customer-focused culture built around the decisions practitioners actually face.

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Designing Strategies to Reduce Friction Points in the Customer Journey
Marketing and Sales

Designing Strategies to Reduce Friction Points in the Customer Journey

📍 Cairo

A structured, applied course in customer journey friction reduction — designed to be used the week you return.

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Building Strategies to Measure Customer Satisfaction and Net Promoter Score
Marketing and Sales

Building Strategies to Measure Customer Satisfaction and Net Promoter Score

📍 Istanbul

A senior-level treatment of satisfaction and net promoter score, focused on what changes outcomes.

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Designing Strategies to Personalise the Individual Customer Experience
Marketing and Sales

Designing Strategies to Personalise the Individual Customer Experience

📍 Tripoli

Build a working method for individual experience personalisation that stands up to scrutiny and survives daily pressure.

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Building Comprehensive Customer Journey Maps Across All Channels
Marketing and Sales

Building Comprehensive Customer Journey Maps Across All Channels

📍 Tripoli

A structured, applied course in customer journey mapping — designed to be used the week you return.

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Designing Corporate Communication Strategies During Crises
Marketing and Sales

Designing Corporate Communication Strategies During Crises

📍 Tunis

A practical programme in corporate crisis communication for professionals who are accountable for results, not just awar

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Building Strategies to Measure Media Coverage and Its Impact
Marketing and Sales

Building Strategies to Measure Media Coverage and Its Impact

📍 Cairo

A concise, decision-focused programme covering media coverage measurement end to end.

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Designing Strategies to Build Long-Term Relationships with Journalists
Marketing and Sales

Designing Strategies to Build Long-Term Relationships with Journalists

📍 Istanbul

Practical training in long-term journalist relations, grounded in real cases and applied to your own operation.

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Building Strategies for Drafting Compelling Press Releases
Marketing and Sales

Building Strategies for Drafting Compelling Press Releases

📍 Tripoli

An applied course in press release writing built around the decisions practitioners actually face.

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Designing Media Crisis Management Strategies for the Brand
Marketing and Sales

Designing Media Crisis Management Strategies for the Brand

📍 Tunis

Build a working method for brand media crisis management that stands up to scrutiny and survives daily pressure.

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Building Effective Media Relations Strategies
Marketing and Sales

Building Effective Media Relations Strategies

📍 Abu Dhabi

A concise, decision-focused programme covering media relations strategy end to end.

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Designing Strategies for an Outstanding Attendee Experience at Events
Marketing and Sales

Designing Strategies for an Outstanding Attendee Experience at Events

📍 Istanbul

Practical training in attendee experience design, grounded in real cases and applied to your own operation.

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Building Event Sponsorship and Partnership Strategies
Marketing and Sales

Building Event Sponsorship and Partnership Strategies

📍 Tunis

A senior-level treatment of event sponsorship and partnerships, focused on what changes outcomes.

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Designing Virtual and Hybrid Event Strategies
Marketing and Sales

Designing Virtual and Hybrid Event Strategies

📍 Cairo

Turn virtual and hybrid events from a stated policy into a practice your organisation can evidence.

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Building Strategies to Measure Return on Investment from Events
Marketing and Sales

Building Strategies to Measure Return on Investment from Events

📍 Tunis

Practical training in event return on investment, grounded in real cases and applied to your own operation.

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