Design the qualification criteria that stop effort being wasted in new product launch strategy.
Building Successful New Product Launch Strategies
A concise, decision-focused programme covering new product launch strategy end to end.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Attribution in new product launch strategy is imperfect; that is not a reason to stop measuring it. A message about launch strategy that tries to reach everyone reaches nobody. Participants gain a clear basis for measuring what the wider marketing and commercial practice agenda has actually achieved. The difficulty is not agreeing that new product launch strategy matters — it is deciding what to stop doing to make room for it. The programme is built to be used, and every section of this aspect of marketing and commercial practice it covers ends in something applicable. Sessions alternate between guided analysis of launch strategy and supervised application. The programme works equally well for those formalising new product launch strategy for the first time and those improving an existing approach. Across sectors, teams that rehearse launch strategy outperform teams that only plan it. Participants finish with a short, specific brief on this part of marketing and commercial practice ready to put in front of a decision maker.
Expected Learning Outcomes
Estimate what launch strategy costs to run properly, and what is lost when it is not.
Handle the trade-offs in new product launch strategy between speed, cost and assurance explicitly rather than implicitly.
Assign clear ownership for each element of launch strategy across the functions involved.
Build the content that moves a buyer through new product launch strategy rather than merely informing them.
Design the retention and win-back approach for launch strategy.
Align marketing and sales handover within new product launch strategy so leads are not lost.
Who Should Attend
Founders and owner-managers running new product launch strategy personally.
Brand and communications specialists shaping launch strategy.
Project and programme managers whose delivery depends on new product launch strategy.
Customer experience managers improving launch strategy.
Agency and consultancy staff supporting clients on new product launch strategy.
Business partners who must understand launch strategy well enough to challenge it.
Course Modules
New product launch strategy: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Measuring new product launch strategy when attribution is imperfect
- Build the competence framework that supports new product launch strategy.
- Verify six months later that changes to launch strategy have held.
- Build the internal briefing that explains new product launch strategy to those affected.
- Test the procedure for launch strategy against a realistic scenario.
Session 2Testing the message on launch strategy before spending
- Define qualification criteria that disqualify quickly in new product launch strategy.
- Agree the attribution model for launch strategy and state its known limits.
- Write the positioning claim for new product launch strategy and test whether a competitor could say it too.
- Rehearse the briefing on launch strategy that would follow an incident.
Launch strategy: pricing, value and discount control
2 sessions · 8 pointsSession 1Pricing launch strategy on value rather than cost
- Define the trigger that would require new product launch strategy to be redesigned.
- Estimate the resource launch strategy requires to run as designed.
- Agree the indicators that will show whether new product launch strategy is improving.
- Set the discount authority for launch strategy and require justification.
Session 2Getting other functions to support launch strategy
- Build the report on new product launch strategy that answers whether to spend more or less.
- Define the handover point between marketing and sales in launch strategy.
- Remove steps in new product launch strategy that add effort without adding assurance.
- Structure pricing for launch strategy against perceived value.
Launch strategy: positioning and the honest claim
2 sessions · 8 pointsSession 1The hard cases in launch strategy and how to reason about them
- Close out actions on new product launch strategy rather than leaving them open indefinitely.
- Document the sales process for launch strategy so a new joiner can follow it.
- Prepare the response for the most likely failure in new product launch strategy.
- Agree the smallest change to launch strategy that would be visibly useful.
Session 2Qualifying out of new product launch strategy early and without guilt
- Check that records of new product launch strategy answer the questions likely to be asked.
- Script the three most common objections in launch strategy and the responses.
- Choose the next segment for new product launch strategy and state why it is next.
- Set objectives for launch strategy in revenue terms with a timeframe.
Launch strategy: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Choosing channels for launch strategy on evidence
- Describe the buyer for new product launch strategy specifically enough to name who is excluded.
- Review whether short-term tactics on launch strategy are damaging the brand.
- Arrange the handover of new product launch strategy so capability survives staff changes.
- Assign responsibility for keeping documentation of launch strategy current.
Session 2Comparing launch strategy with recognised practice
- Benchmark the organisation's new product launch strategy against comparable operations.
- Select channels for launch strategy based on evidence, then cut the rest.
- Compare cost of acquisition against value in new product launch strategy.
- Map the decision journey for launch strategy and mark where the choice is actually made.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.