Define the audience for psychological pricing precisely enough to exclude people.
Building Psychological Pricing Strategies to Boost Sales
An applied course in psychological pricing built around the decisions practitioners actually face.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Attribution in psychological pricing is imperfect; that is not a reason to stop measuring it. Activity in this area of marketing and commercial practice is easy to generate and easy to mistake for progress. The programme builds the judgement to know which parts of the wider marketing and commercial practice agenda to standardise and which to leave flexible. Organisations that document psychological pricing properly resolve disputes about it far more quickly. The programme converts the practice within marketing and commercial practice from an area of general awareness into a set of repeatable practices. Most organisations already have a policy on this strand of marketing and commercial practice; far fewer can show it working. It is pitched for practitioners with responsibility for psychological pricing, not for observers of it. Every module pairs a short input on this aspect of marketing and commercial practice with structured practice on the participant's own material. Participants leave with a first-ninety-days plan for this area of marketing and commercial practice rather than a set of notes.
Expected Learning Outcomes
Anticipate the objections that psychological pricing will attract internally and answer them in advance.
Plan expansion of psychological pricing into new segments or markets deliberately.
Measure customer lifetime value arising from psychological pricing, not first-order revenue.
Present the case for investment in psychological pricing in terms that a finance function will accept.
Integrate psychological pricing into existing management routines rather than running it separately.
Choose channels for psychological pricing on evidence of where the audience decides.
Who Should Attend
Product managers whose proposition depends on psychological pricing.
Specialists advising senior management on psychological pricing.
Business development managers pursuing opportunities in psychological pricing.
Newly appointed managers taking on psychological pricing for the first time.
Brand and communications specialists shaping psychological pricing.
Founders and owner-managers running psychological pricing personally.
Course Modules
Psychological pricing: audience definition and segmentation
2 sessions · 8 pointsSession 1Reading the current state of psychological pricing honestly
- Define qualification criteria that disqualify quickly in psychological pricing.
- Establish what evidence demonstrates psychological pricing is under control.
- Estimate the resource psychological pricing requires to run as designed.
- Compare cost of acquisition against value in psychological pricing.
Session 2What to measure in psychological pricing and what to ignore
- Define the handover point between marketing and sales in psychological pricing.
- Close out actions on psychological pricing rather than leaving them open indefinitely.
- Measure lifetime value from psychological pricing, not just first purchase.
- Distinguish symptoms from causes when psychological pricing underperforms.
Psychological pricing: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Pricing psychological pricing on value rather than cost
- Plan the sequence in which improvements to psychological pricing will be introduced.
- Rank the weaknesses in psychological pricing by consequence rather than by ease of fixing.
- Collect evidence on the present handling of psychological pricing before proposing changes.
- Build the report on psychological pricing that answers whether to spend more or less.
Session 2Choosing channels for psychological pricing on evidence
- Agree the smallest change to psychological pricing that would be visibly useful.
- Select channels for psychological pricing based on evidence, then cut the rest.
- Script the three most common objections in psychological pricing and the responses.
- Write the positioning claim for psychological pricing and test whether a competitor could say it too.
Psychological pricing: the customer journey and decision points
2 sessions · 8 pointsSession 1Testing the message on psychological pricing before spending
- Check that psychological pricing still works when volumes rise unexpectedly.
- Choose the next segment for psychological pricing and state why it is next.
- Set the review interval for psychological pricing and who attends.
- Compare the cost of psychological pricing with the cost of its absence.
Session 2Keeping customers acquired through psychological pricing
- Structure pricing for psychological pricing against perceived value.
- Design the retention action triggered when a customer of psychological pricing goes quiet.
- Test creative for psychological pricing at small scale before full commitment.
- Name a single owner for each element of psychological pricing.
Psychological pricing: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Who answers for psychological pricing, and to whom
- Document the sales process for psychological pricing so a new joiner can follow it.
- Set objectives for psychological pricing in revenue terms with a timeframe.
- Map the decision journey for psychological pricing and mark where the choice is actually made.
- Prepare the response for the most likely failure in psychological pricing.
Session 2Where the buyer actually decides on psychological pricing
- Build the competence framework that supports psychological pricing.
- Define acceptance criteria for psychological pricing in advance.
- Establish the boundary of psychological pricing and record what sits outside it.
- Set the discount authority for psychological pricing and require justification.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.