Prepare a short, evidence-based briefing on integrated marketing dashboards for senior management.
Building Integrated Marketing Dashboards to Measure Performance
Develop the judgement and the documentation needed to run integrated marketing dashboards properly.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Buyers now complete much of their decision on integrated marketing dashboards before speaking to anyone. Discounting solves a problem in this part of marketing and commercial practice today and creates a larger one next quarter. Most organisations already have a policy on the practice within marketing and commercial practice; far fewer can show it working. Exercises escalate in difficulty, ending with the ambiguous situations that make integrated marketing dashboards hard in practice. It is written for people who have to make the marketing and commercial practice capability work with the resources they already have. Participants gain a clear basis for measuring what the practice within marketing and commercial practice has actually achieved. Across sectors, teams that rehearse integrated marketing dashboards outperform teams that only plan it. The course gives participants a defensible structure for the marketing and commercial practice discipline and the judgement to adapt it. The closing exercise tests whether the participant's plan for this aspect of marketing and commercial practice survives a hostile question.
Expected Learning Outcomes
Protect the brand while pursuing short-term targets in integrated marketing dashboards.
Build a register of the risks attaching to integrated marketing dashboards and keep it current.
Plan expansion of integrated marketing dashboards into new segments or markets deliberately.
Align integrated marketing dashboards with the wider objectives of the commercial team rather than optimising it in isolation.
Build the sales process for integrated marketing dashboards so it is repeatable across the team.
Design the customer journey for integrated marketing dashboards across the touchpoints that actually influence the decision.
Who Should Attend
Brand and communications specialists shaping integrated marketing dashboards.
Coordinators responsible for keeping records and documentation of integrated marketing dashboards current.
Sales managers leading teams that deliver integrated marketing dashboards.
Digital marketing specialists executing integrated marketing dashboards.
Those responsible for briefing external stakeholders on integrated marketing dashboards.
Commercial analysts measuring performance of integrated marketing dashboards.
Course Modules
Integrated marketing dashboards: objection handling and negotiation
2 sessions · 8 pointsSession 1Handling the objection to integrated marketing dashboards that ends most conversations
- Script the three most common objections in integrated marketing dashboards and the responses.
- Test creative for integrated marketing dashboards at small scale before full commitment.
- Agree the smallest change to integrated marketing dashboards that would be visibly useful.
- Build the report on integrated marketing dashboards that answers whether to spend more or less.
Session 2Pricing integrated marketing dashboards on value rather than cost
- Define the handover point between marketing and sales in integrated marketing dashboards.
- Document the sales process for integrated marketing dashboards so a new joiner can follow it.
- Distinguish symptoms from causes when integrated marketing dashboards underperforms.
- Compare the cost of integrated marketing dashboards with the cost of its absence.
Integrated marketing dashboards: the customer journey and decision points
2 sessions · 8 pointsSession 1Qualifying out of integrated marketing dashboards early and without guilt
- Compare cost of acquisition against value in integrated marketing dashboards.
- Rehearse the briefing on integrated marketing dashboards that would follow an incident.
- Plan the sequence in which improvements to integrated marketing dashboards will be introduced.
- Verify six months later that changes to integrated marketing dashboards have held.
Session 2Choosing channels for integrated marketing dashboards on evidence
- Design the retention action triggered when a customer of integrated marketing dashboards goes quiet.
- Select channels for integrated marketing dashboards based on evidence, then cut the rest.
- Map the handovers in integrated marketing dashboards between functions and secure them.
- Review whether short-term tactics on integrated marketing dashboards are damaging the brand.
Integrated marketing dashboards: qualification and pipeline discipline
2 sessions · 8 pointsSession 1The claim about integrated marketing dashboards competitors cannot copy
- Measure lifetime value from integrated marketing dashboards, not just first purchase.
- Anticipate the objections integrated marketing dashboards will raise and prepare the answers.
- Reduce the variation in how integrated marketing dashboards is carried out between teams.
- Structure pricing for integrated marketing dashboards against perceived value.
Session 2Moving integrated marketing dashboards from approval to execution
- Set out the decisions in integrated marketing dashboards that require sign-off and by whom.
- Set the discount authority for integrated marketing dashboards and require justification.
- Set escalation thresholds for integrated marketing dashboards that work out of hours.
- Build the content that answers the buyer's real question about integrated marketing dashboards.
Integrated marketing dashboards: channels, content and creative
2 sessions · 8 pointsSession 1The cost of integrated marketing dashboards and how to present it
- Choose the next segment for integrated marketing dashboards and state why it is next.
- Set the review interval for integrated marketing dashboards and who attends.
- Name a single owner for each element of integrated marketing dashboards.
- Agree the attribution model for integrated marketing dashboards and state its known limits.
Session 2The decisions in integrated marketing dashboards that cannot be delegated
- Describe the buyer for integrated marketing dashboards specifically enough to name who is excluded.
- Define acceptance criteria for integrated marketing dashboards in advance.
- Decide what will be stopped to create capacity for integrated marketing dashboards.
- Estimate the resource integrated marketing dashboards requires to run as designed.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.