Establish escalation routes for technical product marketing that work outside normal hours.
Building Marketing Strategies for Complex Technical Products
A concise, decision-focused programme covering technical product marketing end to end.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Discounting solves a problem in technical product marketing today and creates a larger one next quarter. Activity in the practice within marketing and commercial practice is easy to generate and easy to mistake for progress. Benchmarking exercises repeatedly place this aspect of marketing and commercial practice among the areas with the widest performance spread. The course gives participants a defensible structure for technical product marketing and the judgement to adapt it. The material serves both public bodies and commercial organisations dealing with this part of marketing and commercial practice. What blocks progress on the practice within marketing and commercial practice is usually unclear ownership rather than unclear intent. The programme builds the judgement to know which parts of technical product marketing to standardise and which to leave flexible. Each session closes with a decision the participant must justify about the wider marketing and commercial practice agenda in their own setting. Work concludes with a self-assessment of the practice within marketing and commercial practice that participants can repeat annually.
Expected Learning Outcomes
Integrate technical product marketing into existing management routines rather than running it separately.
Choose channels for technical product marketing on evidence of where the audience decides.
Structure pricing for technical product marketing to reflect value rather than cost.
Structure records of technical product marketing so that they answer the questions an auditor will actually ask.
Design the customer journey for technical product marketing across the touchpoints that actually influence the decision.
Define the audience for technical product marketing precisely enough to exclude people.
Who Should Attend
Digital marketing specialists executing technical product marketing.
Account managers responsible for retention within technical product marketing.
Procurement and contracting staff whose agreements set obligations around technical product marketing.
Commercial analysts measuring performance of technical product marketing.
Retail and channel managers executing technical product marketing in the field.
Anyone whose accountability for technical product marketing exceeds their current formal training in it.
Course Modules
Technical product marketing: objection handling and negotiation
2 sessions · 8 pointsSession 1Protecting the brand while hitting targets on technical product marketing
- Measure lifetime value from technical product marketing, not just first purchase.
- Assign responsibility for keeping documentation of technical product marketing current.
- Describe the buyer for technical product marketing specifically enough to name who is excluded.
- Build the report on technical product marketing that answers whether to spend more or less.
Session 2Where technical product marketing typically breaks, and why
- Map the decision journey for technical product marketing and mark where the choice is actually made.
- Agree what will be standardised in technical product marketing and what will not.
- Test the procedure for technical product marketing against a realistic scenario.
- Compare the cost of technical product marketing with the cost of its absence.
Technical product marketing: pricing, value and discount control
2 sessions · 8 pointsSession 1The handover between marketing and sales in technical product marketing
- Set objectives for technical product marketing in revenue terms with a timeframe.
- Confirm that reporting on technical product marketing reaches the people who can act.
- Set escalation thresholds for technical product marketing that work out of hours.
- Set the review interval for technical product marketing and who attends.
Session 2Building lasting competence in technical product marketing
- Arrange the handover of technical product marketing so capability survives staff changes.
- Test creative for technical product marketing at small scale before full commitment.
- Agree the indicators that will show whether technical product marketing is improving.
- Agree the attribution model for technical product marketing and state its known limits.
Technical product marketing: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Closing out technical product marketing and capturing what was learned
- Define qualification criteria that disqualify quickly in technical product marketing.
- Review whether short-term tactics on technical product marketing are damaging the brand.
- Draft the minimum viable go-to-market plan for technical product marketing.
- Establish who is informed, consulted and accountable in technical product marketing.
Session 2Pricing technical product marketing on value rather than cost
- Choose the next segment for technical product marketing and state why it is next.
- Set the discount authority for technical product marketing and require justification.
- Compare cost of acquisition against value in technical product marketing.
- Document the sales process for technical product marketing so a new joiner can follow it.
Technical product marketing: positioning and the honest claim
2 sessions · 8 pointsSession 1Where the buyer actually decides on technical product marketing
- Close out actions on technical product marketing rather than leaving them open indefinitely.
- Design the retention action triggered when a customer of technical product marketing goes quiet.
- Check that records of technical product marketing answer the questions likely to be asked.
- Check that technical product marketing still works when volumes rise unexpectedly.
Session 2Testing the message on technical product marketing before spending
- Structure pricing for technical product marketing against perceived value.
- Script the three most common objections in technical product marketing and the responses.
- Define acceptance criteria for technical product marketing in advance.
- Define the trigger that would require technical product marketing to be redesigned.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.