Build the positioning for bundle pricing strategy around a claim competitors cannot honestly make.
Designing Bundle and Package Pricing Strategies
An applied course in bundle pricing strategy built around the decisions practitioners actually face.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Buyers now complete much of their decision on bundle pricing strategy before speaking to anyone. Most disappointing results in the marketing and commercial practice capability trace back to an audience defined too broadly. The level assumes working familiarity with the commercial team but no prior formal training in this area of marketing and commercial practice. Participants test their assumptions about bundle pricing strategy against scenarios designed to break weak ones. Ambition around this aspect of marketing and commercial practice outruns capacity unless the sequencing is deliberate. Comparative studies of the marketing and commercial practice discipline across sectors find the same handful of failure points recurring. Participants finish able to explain bundle pricing strategy to a non-specialist audience without losing precision. The course covers the practice within marketing and commercial practice at the level of detail needed to act, and stops there. It closes by agreeing the smallest change to the wider marketing and commercial practice agenda that would make a visible difference.
Expected Learning Outcomes
Build the reporting on bundle pricing strategy that supports a spending decision.
Test the organisation's response to bundle pricing strategy under conditions that are less than ideal.
Integrate bundle pricing strategy into existing management routines rather than running it separately.
Set measurable objectives for bundle pricing strategy tied to revenue rather than reach.
Sequence improvements to bundle pricing strategy so that each step makes the next one easier.
Build the content that moves a buyer through bundle pricing strategy rather than merely informing them.
Who Should Attend
Marketing managers responsible for bundle pricing strategy.
Project and programme managers whose delivery depends on bundle pricing strategy.
Commercial analysts measuring performance of bundle pricing strategy.
Product managers whose proposition depends on bundle pricing strategy.
Team leaders and supervisors who put bundle pricing strategy into practice day to day.
Founders and owner-managers running bundle pricing strategy personally.
Course Modules
Bundle pricing strategy: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Defining the audience for bundle pricing strategy narrowly enough to matter
- Define acceptance criteria for bundle pricing strategy in advance.
- Document the sales process for bundle pricing strategy so a new joiner can follow it.
- Map the handovers in bundle pricing strategy between functions and secure them.
- Structure pricing for bundle pricing strategy against perceived value.
Session 2Making bundle pricing strategy work when resources are constrained
- Script the three most common objections in bundle pricing strategy and the responses.
- Draft the minimum viable go-to-market plan for bundle pricing strategy.
- Set out how exceptions to bundle pricing strategy are requested and approved.
- Test creative for bundle pricing strategy at small scale before full commitment.
Bundle pricing strategy: positioning and the honest claim
2 sessions · 8 pointsSession 1Getting other functions to support bundle pricing strategy
- Review whether short-term tactics on bundle pricing strategy are damaging the brand.
- Compare the cost of bundle pricing strategy with the cost of its absence.
- Define the handover point between marketing and sales in bundle pricing strategy.
- Build the content that answers the buyer's real question about bundle pricing strategy.
Session 2Where the buyer actually decides on bundle pricing strategy
- Distinguish symptoms from causes when bundle pricing strategy underperforms.
- Benchmark the organisation's bundle pricing strategy against comparable operations.
- Describe the buyer for bundle pricing strategy specifically enough to name who is excluded.
- Rank the weaknesses in bundle pricing strategy by consequence rather than by ease of fixing.
Bundle pricing strategy: channels, content and creative
2 sessions · 8 pointsSession 1Pricing bundle pricing strategy on value rather than cost
- Compare cost of acquisition against value in bundle pricing strategy.
- Record what was learned when bundle pricing strategy did not go as planned.
- Name a single owner for each element of bundle pricing strategy.
- Build the internal briefing that explains bundle pricing strategy to those affected.
Session 2Building the method for bundle pricing strategy step by step
- Build the report on bundle pricing strategy that answers whether to spend more or less.
- Write the positioning claim for bundle pricing strategy and test whether a competitor could say it too.
- Plan the sequence in which improvements to bundle pricing strategy will be introduced.
- Assign responsibility for keeping documentation of bundle pricing strategy current.
Bundle pricing strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1The handover between marketing and sales in bundle pricing strategy
- Design the retention action triggered when a customer of bundle pricing strategy goes quiet.
- Arrange the handover of bundle pricing strategy so capability survives staff changes.
- Agree the attribution model for bundle pricing strategy and state its known limits.
- Establish what evidence demonstrates bundle pricing strategy is under control.
Session 2Keeping customers acquired through bundle pricing strategy
- Choose the next segment for bundle pricing strategy and state why it is next.
- Map the decision journey for bundle pricing strategy and mark where the choice is actually made.
- Identify single points of dependency in bundle pricing strategy and reduce them.
- Define qualification criteria that disqualify quickly in bundle pricing strategy.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.