Training courses
Marketing and Sales
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Building Pricing Models for New Products in Competitive Markets
📍 Abu Dhabi
Learn to design, measure and defend your organisation's approach to new product pricing models.
Course details ←Designing Dynamic Pricing Strategies Based on Demand
📍 Tunis
A working programme in dynamic demand-based pricing for managers who have to deliver with existing resources.
Course details ←Building Psychological Pricing Strategies to Boost Sales
📍 Cairo
An applied course in psychological pricing built around the decisions practitioners actually face.
Course details ←Designing Effective Communication Strategies Between Sales and Marketing
📍 Istanbul
A concise, decision-focused programme covering sales and marketing alignment end to end.
Course details ←Building a Culture of Positive Competition Among Sales Representatives
📍 Cairo
A structured, applied course in positive sales competition — designed to be used the week you return.
Course details ←Designing Strategies to Manage Underperformance in Sales Teams
📍 Istanbul
A working programme in sales underperformance management for managers who have to deliver with existing resources.
Course details ←Building Development Programmes for Emerging Sales Leaders
📍 Istanbul
Learn to design, measure and defend your organisation's approach to emerging sales leader development.
Course details ←Designing Strategies to Motivate Sales Teams Beyond Financial Incentives
📍 Tripoli
Turn non-financial sales motivation from a stated policy into a practice your organisation can evidence.
Course details ←Building Field Leadership Skills for Sales Managers
📍 Cairo
An applied course in sales manager field leadership built around the decisions practitioners actually face.
Course details ←Designing Strategies to Personalise Communication Based on Customer History
📍 Abu Dhabi
Turn history-based personalisation from a stated policy into a practice your organisation can evidence.
Course details ←Building Strategies to Measure Customer Lifetime Value
📍 Tunis
An applied course in customer lifetime value built around the decisions practitioners actually face.
Course details ←Designing Systems to Track Customer Interactions Across All Channels
📍 Abu Dhabi
Build a working method for cross-channel interaction tracking that stands up to scrutiny and survives daily pressure.
Course details ←Building Strategies to Recover Customers Who Have Stopped Buying
📍 Tunis
Move lapsed customer recovery from general awareness to a repeatable, reviewable practice.
Course details ←Designing Customer Base Segmentation Strategies to Personalise Communication
📍 Abu Dhabi
A concise, decision-focused programme covering customer base segmentation end to end.
Course details ←Building Integrated and Effective Customer Relationship Management Systems
📍 Tunis
A practical programme in customer relationship management systems for professionals who are accountable for results, not
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