Estimate what customer relationship management systems costs to run properly, and what is lost when it is not.
Building Integrated and Effective Customer Relationship Management Systems
A practical programme in customer relationship management systems for professionals who are accountable for results, not just awareness.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Activity in customer relationship management systems is easy to generate and easy to mistake for progress. Discounting solves a problem in management systems today and creates a larger one next quarter. Buying a tool rarely fixes the wider marketing and commercial practice agenda; the underlying capability has to be built internally first. The result is the confidence to make and defend decisions about customer relationship management systems under scrutiny. It establishes a shared vocabulary for the marketing and commercial practice discipline so that teams can disagree productively about it. The programme suits teams tackling management systems together as readily as individuals attending alone. The programme uses small-group work so that each participant's treatment of customer relationship management systems is examined, not just described. Practitioner evidence points the same way: management systems improves fastest where responsibility for it is named and owned. Participants leave with a first-ninety-days plan for this area of marketing and commercial practice rather than a set of notes.
Expected Learning Outcomes
Prepare a short, evidence-based briefing on management systems for senior management.
Design the retention and win-back approach for customer relationship management systems.
Sequence improvements to management systems so that each step makes the next one easier.
Build the content that moves a buyer through customer relationship management systems rather than merely informing them.
Align marketing and sales handover within management systems so leads are not lost.
Build the sales process for customer relationship management systems so it is repeatable across the team.
Who Should Attend
Retail and channel managers executing customer relationship management systems in the field.
Marketing managers responsible for management systems.
Business development managers pursuing opportunities in customer relationship management systems.
Founders and owner-managers running management systems personally.
Consultants and advisers supporting clients on customer relationship management systems.
Anyone whose accountability for management systems exceeds their current formal training in it.
Course Modules
Customer relationship management systems: positioning and the honest claim
2 sessions · 8 pointsSession 1The handover between marketing and sales in customer relationship management systems
- Remove steps in customer relationship management systems that add effort without adding assurance.
- Document the sales process for management systems so a new joiner can follow it.
- Agree the attribution model for customer relationship management systems and state its known limits.
- Set the review interval for management systems and who attends.
Session 2Testing the message on management systems before spending
- Define the trigger that would require customer relationship management systems to be redesigned.
- Define qualification criteria that disqualify quickly in management systems.
- Set the discount authority for customer relationship management systems and require justification.
- Select channels for management systems based on evidence, then cut the rest.
Management systems: alignment between marketing and sales
2 sessions · 8 pointsSession 1Testing management systems before relying on it
- Build the content that answers the buyer's real question about customer relationship management systems.
- Describe the buyer for management systems specifically enough to name who is excluded.
- Prepare the summary of customer relationship management systems that senior management will read.
- Estimate the resource management systems requires to run as designed.
Session 2Measuring management systems when attribution is imperfect
- Structure pricing for customer relationship management systems against perceived value.
- Write down the assumptions underpinning the approach to management systems.
- Test creative for customer relationship management systems at small scale before full commitment.
- Identify the data already collected that bears on management systems.
Management systems: audience definition and segmentation
2 sessions · 8 pointsSession 1The hard cases in management systems and how to reason about them
- Map the handovers in customer relationship management systems between functions and secure them.
- Script the three most common objections in management systems and the responses.
- Assign responsibility for keeping documentation of customer relationship management systems current.
- Record what was learned when management systems did not go as planned.
Session 2Pricing customer relationship management systems on value rather than cost
- Design the retention action triggered when a customer of customer relationship management systems goes quiet.
- Review whether short-term tactics on management systems are damaging the brand.
- Define acceptance criteria for customer relationship management systems in advance.
- Map the decision journey for management systems and mark where the choice is actually made.
Management systems: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1What to measure in management systems and what to ignore
- Benchmark the organisation's customer relationship management systems against comparable operations.
- Establish who is informed, consulted and accountable in management systems.
- Identify where judgement in customer relationship management systems is legitimate and where it is not.
- Compare the cost of management systems with the cost of its absence.
Session 2Qualifying out of management systems early and without guilt
- Review whether customer relationship management systems is aligned with the objectives of the commercial team.
- Set objectives for management systems in revenue terms with a timeframe.
- Write the positioning claim for customer relationship management systems and test whether a competitor could say it too.
- Compare cost of acquisition against value in management systems.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.