Training courses
Marketing and Sales
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Building Value-Based Consultative Selling Strategies
📍 Abu Dhabi
Develop the judgement and the documentation needed to run value-based consultative selling properly.
Course details ←Building Models to Analyse Peer Influence on Purchase Decisions
📍 Tunis
A senior-level treatment of peer influence on purchasing, focused on what changes outcomes.
Course details ←Designing Neuromarketing Strategies and Applying Behavioural Psychology
📍 Tunis
Build a working method for neuromarketing and behavioural psychology that stands up to scrutiny and survives daily press
Course details ←Building Strategies to Understand the Customer Decision Journey
📍 Abu Dhabi
A practical programme in customer decision journey for professionals who are accountable for results, not just awareness
Course details ←Designing Strategies to Influence the Point-of-Purchase Decision
📍 Istanbul
A practical programme in point-of-purchase influence for professionals who are accountable for results, not just awarene
Course details ←Building Models to Understand the Psychological Drivers of Consumer Purchase
📍 Tripoli
Develop the judgement and the documentation needed to run consumer purchase psychology properly.
Course details ←Building Continuous Audience Sentiment Monitoring Systems Across Channels
📍 Cairo
An applied course in audience sentiment monitoring built around the decisions practitioners actually face.
Course details ←Designing Comprehensive and In-Depth Competitor Analysis Studies
📍 Tunis
A structured, applied course in in-depth competitor analysis — designed to be used the week you return.
Course details ←Building Strategies to Analyse Future Market Trends
📍 Abu Dhabi
Move future market trend analysis from general awareness to a repeatable, reviewable practice.
Course details ←Designing Precise Research Surveys to Understand Customer Needs
📍 Tripoli
A concise, decision-focused programme covering customer needs survey design end to end.
Course details ←Building Integrated Quantitative and Qualitative Market Research Methods
📍 Tripoli
Turn quantitative and qualitative market research from a stated policy into a practice your organisation can evidence.
Course details ←Building Premium Positioning Strategies for Luxury Brands
📍 Tripoli
Turn premium brand positioning from a stated policy into a practice your organisation can evidence.
Course details ←Building Strategies to Measure the Financial Value of the Brand
📍 Cairo
Learn to design, measure and defend your organisation's approach to brand valuation.
Course details ←Designing Brand Extension Strategies for New Products
📍 Tripoli
Practical training in brand extension strategy, grounded in real cases and applied to your own operation.
Course details ←Building Strategies to Protect Digital Brand Reputation
📍 Tunis
Learn to design, measure and defend your organisation's approach to digital brand reputation protection.
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