A message about content repurposing that tries to reach everyone reaches nobody. Attribution in the marketing and commercial practice capability is imperfect; that is not a reason to stop measuring it. This programme builds this aspect of marketing and commercial practice from first principles, without padding and without omitting what matters. The level assumes working familiarity with the commercial team but no prior formal training in content repurposing. They gain the ability to sequence improvements to the marketing and commercial practice discipline in an order their organisation can absorb. Plans for the practice within marketing and commercial practice often fail at the handover point between functions. Every module pairs a short input on content repurposing with structured practice on the participant's own material. Practitioner evidence points the same way: this aspect of marketing and commercial practice improves fastest where responsibility for it is named and owned. The programme closes with an action plan for this strand of marketing and commercial practice that each participant writes for their own organisation.
Expected Learning Outcomes
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Design the customer journey for content repurposing across the touchpoints that actually influence the decision.
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Measure customer lifetime value arising from content repurposing, not first-order revenue.
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Reduce avoidable variation in how content repurposing is carried out across teams.
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Test creative and messaging on content repurposing before committing budget.
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Build a concise go-to-market plan for content repurposing that colleagues can follow without further explanation.
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Establish what evidence would demonstrate that content repurposing is under control.
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Build the reporting on content repurposing that supports a spending decision.
Who Should Attend
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Sales managers leading teams that deliver content repurposing.
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Agency and consultancy staff supporting clients on content repurposing.
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Experienced practitioners formalising an approach to content repurposing that has grown up informally.
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Public sector officials applying content repurposing within a regulated framework.
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Product managers whose proposition depends on content repurposing.
