Design the customer journey for digital retargeting strategy across the touchpoints that actually influence the decision.
Building Intelligent Digital Retargeting Strategies
Practical training in digital retargeting strategy, grounded in real cases and applied to your own operation.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
A message about digital retargeting strategy that tries to reach everyone reaches nobody. Attribution in the practice within marketing and commercial practice is imperfect; that is not a reason to stop measuring it. Across sectors, teams that rehearse the marketing and commercial practice capability outperform teams that only plan it. Improvement in digital retargeting strategy stalls when it depends on one capable individual rather than a defined method. Each session closes with a decision the participant must justify about this strand of marketing and commercial practice in their own setting. Participants take away a working set of documents supporting the wider marketing and commercial practice agenda, ready to be adapted internally. This programme builds digital retargeting strategy from first principles, without padding and without omitting what matters. The material serves both public bodies and commercial organisations dealing with the marketing and commercial practice discipline. It ends with a prioritised list of changes to this aspect of marketing and commercial practice that the participant is prepared to defend internally.
Expected Learning Outcomes
Build the reporting on digital retargeting strategy that supports a spending decision.
Plan expansion of digital retargeting strategy into new segments or markets deliberately.
Establish what evidence would demonstrate that digital retargeting strategy is under control.
Apply a repeatable review cycle to digital retargeting strategy and act on what it produces.
Build the content that moves a buyer through digital retargeting strategy rather than merely informing them.
Build the internal capability for digital retargeting strategy rather than depending on external support indefinitely.
Who Should Attend
Digital marketing specialists executing digital retargeting strategy.
Quality staff verifying that digital retargeting strategy performs as designed.
Business development managers pursuing opportunities in digital retargeting strategy.
Managers of multi-site operations seeking consistency in digital retargeting strategy.
Retail and channel managers executing digital retargeting strategy in the field.
Commercial analysts measuring performance of digital retargeting strategy.
Course Modules
Digital retargeting strategy: positioning and the honest claim
2 sessions · 8 pointsSession 1Testing the message on digital retargeting strategy before spending
- Write down the assumptions underpinning the approach to digital retargeting strategy.
- Describe the buyer for digital retargeting strategy specifically enough to name who is excluded.
- Test creative for digital retargeting strategy at small scale before full commitment.
- Identify single points of dependency in digital retargeting strategy and reduce them.
Session 2Pricing digital retargeting strategy on value rather than cost
- Check that digital retargeting strategy still works when volumes rise unexpectedly.
- Record what was learned when digital retargeting strategy did not go as planned.
- Select channels for digital retargeting strategy based on evidence, then cut the rest.
- Structure pricing for digital retargeting strategy against perceived value.
Digital retargeting strategy: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1What has to be agreed before work on digital retargeting strategy starts
- Set the discount authority for digital retargeting strategy and require justification.
- Design the retention action triggered when a customer of digital retargeting strategy goes quiet.
- Remove steps in digital retargeting strategy that add effort without adding assurance.
- Close out actions on digital retargeting strategy rather than leaving them open indefinitely.
Session 2Measuring digital retargeting strategy when attribution is imperfect
- Map the decision journey for digital retargeting strategy and mark where the choice is actually made.
- Confirm that reporting on digital retargeting strategy reaches the people who can act.
- Build the internal briefing that explains digital retargeting strategy to those affected.
- Build the content that answers the buyer's real question about digital retargeting strategy.
Digital retargeting strategy: pricing, value and discount control
2 sessions · 8 pointsSession 1Handling the objection to digital retargeting strategy that ends most conversations
- Build the report on digital retargeting strategy that answers whether to spend more or less.
- Rank the weaknesses in digital retargeting strategy by consequence rather than by ease of fixing.
- Identify the data already collected that bears on digital retargeting strategy.
- Choose the next segment for digital retargeting strategy and state why it is next.
Session 2Building the method for digital retargeting strategy step by step
- Measure lifetime value from digital retargeting strategy, not just first purchase.
- Define acceptance criteria for digital retargeting strategy in advance.
- Agree the attribution model for digital retargeting strategy and state its known limits.
- Map the handovers in digital retargeting strategy between functions and secure them.
Digital retargeting strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Making digital retargeting strategy work when resources are constrained
- Set objectives for digital retargeting strategy in revenue terms with a timeframe.
- Script the three most common objections in digital retargeting strategy and the responses.
- Prepare the response for the most likely failure in digital retargeting strategy.
- Establish what evidence demonstrates digital retargeting strategy is under control.
Session 2Protecting the brand while hitting targets on digital retargeting strategy
- Review whether short-term tactics on digital retargeting strategy are damaging the brand.
- Write the positioning claim for digital retargeting strategy and test whether a competitor could say it too.
- Set out the decisions in digital retargeting strategy that require sign-off and by whom.
- Define the trigger that would require digital retargeting strategy to be redesigned.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.