Structure records of viral social content strategy so that they answer the questions an auditor will actually ask.
Building Viral Content Strategies on Social Platforms
A working programme in viral social content strategy for managers who have to deliver with existing resources.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
A message about viral social content strategy that tries to reach everyone reaches nobody. Attribution in content strategy is imperfect; that is not a reason to stop measuring it. Moving the practice within marketing and commercial practice from written policy into daily practice is not achieved by a single decision. Participants apply viral social content strategy to their own commercial team throughout, so the output is directly usable. It is designed for mixed groups, so that the marketing and commercial practice capability is examined from more than one functional angle. Content is organised around the decisions practitioners actually face in content strategy, not around theory headings. Participants develop a defensible line of reasoning for the choices they make about viral social content strategy. Mature organisations treat content strategy as a standing capability rather than a project that finishes. Participants leave with a first-ninety-days plan for this aspect of marketing and commercial practice rather than a set of notes.
Expected Learning Outcomes
Plan the handover of content strategy so that capability is not lost when key staff move on.
Build the internal capability for viral social content strategy rather than depending on external support indefinitely.
Build the content that moves a buyer through content strategy rather than merely informing them.
Define the audience for viral social content strategy precisely enough to exclude people.
Design the qualification criteria that stop effort being wasted in content strategy.
Align marketing and sales handover within viral social content strategy so leads are not lost.
Who Should Attend
Business development managers pursuing opportunities in viral social content strategy.
Public sector officials applying content strategy within a regulated framework.
Founders and owner-managers running viral social content strategy personally.
Commercial analysts measuring performance of content strategy.
Analysts producing the data on which decisions about viral social content strategy rest.
Agency and consultancy staff supporting clients on content strategy.
Course Modules
Viral social content strategy: the customer journey and decision points
2 sessions · 8 pointsSession 1Handling the objection to viral social content strategy that ends most conversations
- Close out actions on viral social content strategy rather than leaving them open indefinitely.
- Build the internal briefing that explains content strategy to those affected.
- Establish what evidence demonstrates viral social content strategy is under control.
- Review whether short-term tactics on content strategy are damaging the brand.
Session 2Where the buyer actually decides on content strategy
- Record what was learned when viral social content strategy did not go as planned.
- Write the positioning claim for content strategy and test whether a competitor could say it too.
- Remove steps in viral social content strategy that add effort without adding assurance.
- Arrange the handover of content strategy so capability survives staff changes.
Content strategy: pricing, value and discount control
2 sessions · 8 pointsSession 1Keeping customers acquired through content strategy
- Confirm that contractual obligations around viral social content strategy are understood.
- Estimate the resource content strategy requires to run as designed.
- Map the decision journey for viral social content strategy and mark where the choice is actually made.
- Agree the attribution model for content strategy and state its known limits.
Session 2Where content strategy typically breaks, and why
- Compare cost of acquisition against value in viral social content strategy.
- Confirm that those complying with content strategy understand why it exists.
- Define the handover point between marketing and sales in viral social content strategy.
- Identify where judgement in content strategy is legitimate and where it is not.
Content strategy: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Comparing content strategy with recognised practice
- Set out the decisions in viral social content strategy that require sign-off and by whom.
- Agree the smallest change to content strategy that would be visibly useful.
- Choose the next segment for viral social content strategy and state why it is next.
- Describe the buyer for content strategy specifically enough to name who is excluded.
Session 2Pricing viral social content strategy on value rather than cost
- Build the report on viral social content strategy that answers whether to spend more or less.
- Design the retention action triggered when a customer of content strategy goes quiet.
- Map the handovers in viral social content strategy between functions and secure them.
- Write down the assumptions underpinning the approach to content strategy.
Content strategy: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Testing the message on content strategy before spending
- Build the competence framework that supports viral social content strategy.
- Define qualification criteria that disqualify quickly in content strategy.
- Select channels for viral social content strategy based on evidence, then cut the rest.
- Test creative for content strategy at small scale before full commitment.
Session 2Building the method for content strategy step by step
- Script the three most common objections in viral social content strategy and the responses.
- Review whether content strategy is aligned with the objectives of the commercial team.
- Set the discount authority for viral social content strategy and require justification.
- Structure pricing for content strategy against perceived value.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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