Build the positioning for new market entry strategy around a claim competitors cannot honestly make.
Building Confident Entry Strategies for New Markets
Learn to design, measure and defend your organisation's approach to new market entry strategy.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in new market entry strategy trace back to an audience defined too broadly. Activity in entry strategy is easy to generate and easy to mistake for progress. Ambition around this strand of marketing and commercial practice outruns capacity unless the sequencing is deliberate. They leave able to brief senior management on new market entry strategy in terms that support a decision. The programme is built to be used, and every section of this aspect of marketing and commercial practice it covers ends in something applicable. Each session closes with a decision the participant must justify about entry strategy in their own setting. The most reliable predictor of sound new market entry strategy is whether anyone reviews it when nothing has gone wrong. Participants come from operational and oversight roles, and both perspectives on entry strategy are used deliberately. The course ends by identifying what the participant will stop doing to make the marketing and commercial practice capability sustainable.
Expected Learning Outcomes
Build the content that moves a buyer through entry strategy rather than merely informing them.
Design the qualification criteria that stop effort being wasted in new market entry strategy.
Plan the handover of entry strategy so that capability is not lost when key staff move on.
Apply a repeatable review cycle to new market entry strategy and act on what it produces.
Select indicators that show whether entry strategy is improving, and reject those that only look useful.
Measure customer lifetime value arising from new market entry strategy, not first-order revenue.
Who Should Attend
Agency and consultancy staff supporting clients on new market entry strategy.
Product managers whose proposition depends on entry strategy.
Retail and channel managers executing new market entry strategy in the field.
Procurement and contracting staff whose agreements set obligations around entry strategy.
Account managers responsible for retention within new market entry strategy.
Managers in small and medium organisations who own entry strategy alongside other duties.
Course Modules
New market entry strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1What has to be agreed before work on new market entry strategy starts
- Test creative for new market entry strategy at small scale before full commitment.
- Rehearse the briefing on entry strategy that would follow an incident.
- Agree the indicators that will show whether new market entry strategy is improving.
- Draft the minimum viable go-to-market plan for entry strategy.
Session 2Choosing channels for entry strategy on evidence
- Decide what will be stopped to create capacity for new market entry strategy.
- Assign responsibility for keeping documentation of entry strategy current.
- Set out the decisions in new market entry strategy that require sign-off and by whom.
- Compare cost of acquisition against value in entry strategy.
Entry strategy: the customer journey and decision points
2 sessions · 8 pointsSession 1Pricing entry strategy on value rather than cost
- Anticipate the objections new market entry strategy will raise and prepare the answers.
- Select channels for entry strategy based on evidence, then cut the rest.
- Rank the weaknesses in new market entry strategy by consequence rather than by ease of fixing.
- Set the discount authority for entry strategy and require justification.
Session 2The hard cases in entry strategy and how to reason about them
- Confirm that those complying with new market entry strategy understand why it exists.
- Confirm that contractual obligations around entry strategy are understood.
- Document the sales process for new market entry strategy so a new joiner can follow it.
- Script the three most common objections in entry strategy and the responses.
Entry strategy: positioning and the honest claim
2 sessions · 8 pointsSession 1Measuring entry strategy when attribution is imperfect
- Design the retention action triggered when a customer of new market entry strategy goes quiet.
- Define the handover point between marketing and sales in entry strategy.
- Review whether new market entry strategy is aligned with the objectives of the commercial team.
- Structure pricing for entry strategy against perceived value.
Session 2The claim about new market entry strategy competitors cannot copy
- Compare the cost of new market entry strategy with the cost of its absence.
- Define qualification criteria that disqualify quickly in entry strategy.
- Build the content that answers the buyer's real question about new market entry strategy.
- Choose the next segment for entry strategy and state why it is next.
Entry strategy: pricing, value and discount control
2 sessions · 8 pointsSession 1Making entry strategy work when resources are constrained
- Test the procedure for new market entry strategy against a realistic scenario.
- Measure lifetime value from entry strategy, not just first purchase.
- Collect evidence on the present handling of new market entry strategy before proposing changes.
- Write the positioning claim for entry strategy and test whether a competitor could say it too.
Session 2Handling the objection to entry strategy that ends most conversations
- Write down the assumptions underpinning the approach to new market entry strategy.
- Build the report on entry strategy that answers whether to spend more or less.
- Reduce the variation in how new market entry strategy is carried out between teams.
- Review whether short-term tactics on entry strategy are damaging the brand.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.