Sequence improvements to public relations and corporate diplomacy so that each step makes the next one easier.
Public Relations Management and Corporate Diplomacy
Learn to design, measure and defend your organisation's approach to public relations and corporate diplomacy.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
When public relations and corporate diplomacy is unclear, people default to protecting their own function. Managers are promoted for competence and then judged on corporate diplomacy, which nobody trained them for. The course sets out a working method for this aspect of organisational leadership that participants can apply the week they return. Participants come from operational and oversight roles, and both perspectives on public relations and corporate diplomacy are used deliberately. The result is the confidence to make and defend decisions about the wider organisational leadership agenda under scrutiny. Benchmarking exercises repeatedly place corporate diplomacy among the areas with the widest performance spread. Moving public relations and corporate diplomacy from written policy into daily practice is not achieved by a single decision. Sessions alternate between guided analysis of corporate diplomacy and supervised application. It ends with a prioritised list of changes to this area of organisational leadership that the participant is prepared to defend internally.
Expected Learning Outcomes
Judge when to escalate corporate diplomacy and when to absorb it.
Verify that improvements to public relations and corporate diplomacy have held six months after they were introduced.
Make decisions on corporate diplomacy at the right speed for the risk involved.
Hold difficult conversations about public relations and corporate diplomacy early, while they are still small.
Resolve conflict about corporate diplomacy without leaving residue.
Anticipate the objections that public relations and corporate diplomacy will attract internally and answer them in advance.
Who Should Attend
Business partners who must understand public relations and corporate diplomacy well enough to challenge it.
Newly promoted managers taking on corporate diplomacy for the first time.
Managers of geographically distributed teams handling public relations and corporate diplomacy.
Human resources partners advising leaders on corporate diplomacy.
Specialists advising senior management on public relations and corporate diplomacy.
Department heads and senior managers accountable for corporate diplomacy.
Course Modules
Public relations and corporate diplomacy: delegation, trust and accountability
2 sessions · 8 pointsSession 1Who answers for public relations and corporate diplomacy, and to whom
- Test whether the team can explain public relations and corporate diplomacy in their own words.
- Set the review point at which corporate diplomacy will be reconsidered.
- Define acceptance criteria for public relations and corporate diplomacy in advance.
- Remove steps in corporate diplomacy that add effort without adding assurance.
Session 2Building someone who can run corporate diplomacy without you
- Set the decision rights on public relations and corporate diplomacy: who decides, who is consulted, who is told.
- Name the person accountable for each part of corporate diplomacy, not the committee.
- State the outcome expected from public relations and corporate diplomacy in a single sentence anyone can repeat.
- Decide what will be stopped to create capacity for corporate diplomacy.
Corporate diplomacy: influence across functions you do not control
2 sessions · 8 pointsSession 1Showing that corporate diplomacy changed something measurable
- Review whether public relations and corporate diplomacy is aligned with the objectives of the management team.
- Establish who is informed, consulted and accountable in corporate diplomacy.
- Set the review interval for public relations and corporate diplomacy and who attends.
- Check whether incentives anywhere reward behaviour that undermines corporate diplomacy.
Session 2Reviewing corporate diplomacy when nothing has gone wrong
- Assign responsibility for keeping documentation of public relations and corporate diplomacy current.
- Benchmark the organisation's corporate diplomacy against comparable operations.
- Identify the conversation about public relations and corporate diplomacy you have been postponing, and schedule it.
- Agree the standard on corporate diplomacy and confirm it applies to everyone.
Corporate diplomacy: performance, standards and consistency
2 sessions · 8 pointsSession 1Holding the line on corporate diplomacy when it costs you
- Review a past decision on public relations and corporate diplomacy and state honestly what you would change.
- Identify the data already collected that bears on corporate diplomacy.
- Give one piece of specific feedback on public relations and corporate diplomacy within the week.
- Write down the reasoning behind your position on corporate diplomacy.
Session 2Reading the room before proposing public relations and corporate diplomacy
- Confirm that the people affected by public relations and corporate diplomacy heard it from you first.
- Build the internal briefing that explains corporate diplomacy to those affected.
- Define the trigger that would require public relations and corporate diplomacy to be redesigned.
- Map the handovers in corporate diplomacy between functions and secure them.
Corporate diplomacy: building the bench and letting go
2 sessions · 8 pointsSession 1Deciding on corporate diplomacy when the information will never be complete
- Rank the weaknesses in public relations and corporate diplomacy by consequence rather than by ease of fixing.
- Plan the sequence in which improvements to corporate diplomacy will be introduced.
- Recognise publicly one person whose work on public relations and corporate diplomacy went unnoticed.
- Assess the workload corporate diplomacy adds and what you will remove to make room.
Session 2What has to be agreed before work on corporate diplomacy starts
- Ask the team what they think is wrong with the plan for public relations and corporate diplomacy.
- Identify your successor for corporate diplomacy and the gap they need to close.
- Collect evidence on the present handling of public relations and corporate diplomacy before proposing changes.
- Prepare the summary of corporate diplomacy that senior management will read.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.