Design a training and briefing approach that sustains competence in digital reputation management.
Managing Corporate Digital Reputation and Protecting the Public Image
An applied course in digital reputation management built around the decisions practitioners actually face.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Authority is granted by the organisation; credibility in digital reputation management is earned separately. Managers are promoted for competence and then judged on the organisational leadership discipline, which nobody trained them for. The course covers this aspect of organisational leadership at the level of detail needed to act, and stops there. The method assumes participants will be challenged on their handling of digital reputation management and prepares them for it. Plans for the practice within organisational leadership often fail at the handover point between functions. Benchmarking exercises repeatedly place the wider organisational leadership agenda among the areas with the widest performance spread. They acquire practical criteria for judging when digital reputation management is working and when it is only appearing to. It is written for people who have to make this strand of organisational leadership work with the resources they already have. It ends with a prioritised list of changes to the practice within organisational leadership that the participant is prepared to defend internally.
Expected Learning Outcomes
Communicate the reasoning behind digital reputation management, not only the conclusion.
Build coalitions across functions to make digital reputation management stick.
Make decisions on digital reputation management at the right speed for the risk involved.
Establish what evidence would demonstrate that digital reputation management is under control.
Translate digital reputation management into objectives each person can see themselves in.
Design a practical operating method for digital reputation management that fits the organisation's size and maturity.
Who Should Attend
Executives leading multi-function programmes involving digital reputation management.
Founders and owner-managers formalising digital reputation management as the organisation grows.
Consultants coaching leadership teams on digital reputation management.
Consultants and advisers supporting clients on digital reputation management.
Team leaders responsible for daily delivery of digital reputation management.
Department heads accountable for the results of digital reputation management.
Course Modules
Digital reputation management: setting direction people can act on
2 sessions · 8 pointsSession 1What has to be agreed before work on digital reputation management starts
- Establish the boundary of digital reputation management and record what sits outside it.
- Decide the point at which you would escalate digital reputation management.
- Collect evidence on the present handling of digital reputation management before proposing changes.
- Ask the team what they think is wrong with the plan for digital reputation management.
Session 2The meeting that finally unblocks digital reputation management
- Confirm that reporting on digital reputation management reaches the people who can act.
- Set the decision rights on digital reputation management: who decides, who is consulted, who is told.
- Name a single owner for each element of digital reputation management.
- Agree the indicators that will show whether digital reputation management is improving.
Digital reputation management: resilience and the personal cost of leading
2 sessions · 8 pointsSession 1Saying the thing about digital reputation management that nobody wants to say
- Name the person accountable for each part of digital reputation management, not the committee.
- Write down the reasoning behind your position on digital reputation management.
- Check that records of digital reputation management answer the questions likely to be asked.
- Set out the decisions in digital reputation management that require sign-off and by whom.
Session 2Moving digital reputation management through people who do not report to you
- Prepare the response for the most likely failure in digital reputation management.
- Define acceptance criteria for digital reputation management in advance.
- Check whether incentives anywhere reward behaviour that undermines digital reputation management.
- Set the review point at which digital reputation management will be reconsidered.
Digital reputation management: deciding under pressure and incomplete information
2 sessions · 8 pointsSession 1Showing that digital reputation management changed something measurable
- Set the review interval for digital reputation management and who attends.
- Prepare how you will respond when digital reputation management is challenged publicly.
- Identify the conversation about digital reputation management you have been postponing, and schedule it.
- Decide what you will delegate on digital reputation management and what you will not, and say why.
Session 2Delegating digital reputation management without abandoning it
- Test the procedure for digital reputation management against a realistic scenario.
- Record the rationale for each significant choice made about digital reputation management.
- Assess the workload digital reputation management adds and what you will remove to make room.
- Set out how exceptions to digital reputation management are requested and approved.
Digital reputation management: building the bench and letting go
2 sessions · 8 pointsSession 1Getting other functions to support digital reputation management
- State the outcome expected from digital reputation management in a single sentence anyone can repeat.
- Verify six months later that changes to digital reputation management have held.
- Review a past decision on digital reputation management and state honestly what you would change.
- Identify your successor for digital reputation management and the gap they need to close.
Session 2The decisions in digital reputation management that cannot be delegated
- Confirm that the people affected by digital reputation management heard it from you first.
- Estimate the resource digital reputation management requires to run as designed.
- Agree the standard on digital reputation management and confirm it applies to everyone.
- Build the internal briefing that explains digital reputation management to those affected.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.