Hold difficult conversations about multi-channel marketing expansion early, while they are still small.
Leading Expansion Across Digital and Traditional Marketing Channels
Learn to design, measure and defend your organisation's approach to multi-channel marketing expansion.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Teams read what their leaders tolerate on multi-channel marketing expansion far more accurately than what their leaders announce. When this strand of organisational leadership is unclear, people default to protecting their own function. Ambition around the wider organisational leadership agenda outruns capacity unless the sequencing is deliberate. The programme suits teams tackling multi-channel marketing expansion together as readily as individuals attending alone. Each session closes with a decision the participant must justify about the organisational leadership capability in their own setting. The course leaves participants able to diagnose weaknesses in this part of organisational leadership before they become incidents. The programme converts multi-channel marketing expansion from an area of general awareness into a set of repeatable practices. Post-incident reviews keep identifying weaknesses in the organisational leadership capability that were visible long before the incident. The closing exercise tests whether the participant's plan for the wider organisational leadership agenda survives a hostile question.
Expected Learning Outcomes
Present the case for investment in multi-channel marketing expansion in terms that a finance function will accept.
Communicate the reasoning behind multi-channel marketing expansion, not only the conclusion.
Diagnose whether a problem in multi-channel marketing expansion is one of design, resourcing or discipline.
Set direction on multi-channel marketing expansion that people can act on without further interpretation.
Document decisions about multi-channel marketing expansion in a form that remains useful after the people change.
Make decisions on multi-channel marketing expansion at the right speed for the risk involved.
Who Should Attend
High-potential staff being prepared for wider responsibility for multi-channel marketing expansion.
Consultants and advisers supporting clients on multi-channel marketing expansion.
Quality staff verifying that multi-channel marketing expansion performs as designed.
Managers of geographically distributed teams handling multi-channel marketing expansion.
Project and programme managers whose success depends on multi-channel marketing expansion.
Executives leading multi-function programmes involving multi-channel marketing expansion.
Course Modules
Multi-channel marketing expansion: conflict, politics and informal power
2 sessions · 8 pointsSession 1The meeting that finally unblocks multi-channel marketing expansion
- Rehearse the briefing on multi-channel marketing expansion that would follow an incident.
- Assign responsibility for keeping documentation of multi-channel marketing expansion current.
- Record what was learned when multi-channel marketing expansion did not go as planned.
- Identify your successor for multi-channel marketing expansion and the gap they need to close.
Session 2Delegating multi-channel marketing expansion without abandoning it
- Define acceptance criteria for multi-channel marketing expansion in advance.
- Anticipate the objections multi-channel marketing expansion will raise and prepare the answers.
- Prepare how you will respond when multi-channel marketing expansion is challenged publicly.
- Set out how exceptions to multi-channel marketing expansion are requested and approved.
Multi-channel marketing expansion: performance, standards and consistency
2 sessions · 8 pointsSession 1Keeping multi-channel marketing expansion alive after the initial push
- Ask the team what they think is wrong with the plan for multi-channel marketing expansion.
- Decide the point at which you would escalate multi-channel marketing expansion.
- Estimate the resource multi-channel marketing expansion requires to run as designed.
- Decide what will be stopped to create capacity for multi-channel marketing expansion.
Session 2Who answers for multi-channel marketing expansion, and to whom
- Name the person accountable for each part of multi-channel marketing expansion, not the committee.
- Build the internal briefing that explains multi-channel marketing expansion to those affected.
- Agree the indicators that will show whether multi-channel marketing expansion is improving.
- Confirm that those complying with multi-channel marketing expansion understand why it exists.
Multi-channel marketing expansion: measuring whether leadership actually changed anything
2 sessions · 8 pointsSession 1Holding the line on multi-channel marketing expansion when it costs you
- Decide what you will delegate on multi-channel marketing expansion and what you will not, and say why.
- Prepare the response for the most likely failure in multi-channel marketing expansion.
- Confirm that the people affected by multi-channel marketing expansion heard it from you first.
- Assess the workload multi-channel marketing expansion adds and what you will remove to make room.
Session 2Building someone who can run multi-channel marketing expansion without you
- Set the review point at which multi-channel marketing expansion will be reconsidered.
- Remove steps in multi-channel marketing expansion that add effort without adding assurance.
- Write down the reasoning behind your position on multi-channel marketing expansion.
- Give one piece of specific feedback on multi-channel marketing expansion within the week.
Multi-channel marketing expansion: building the bench and letting go
2 sessions · 8 pointsSession 1Building lasting competence in multi-channel marketing expansion
- Check whether incentives anywhere reward behaviour that undermines multi-channel marketing expansion.
- Rank the weaknesses in multi-channel marketing expansion by consequence rather than by ease of fixing.
- Test whether the team can explain multi-channel marketing expansion in their own words.
- Check that multi-channel marketing expansion still works when volumes rise unexpectedly.
Session 2Showing that multi-channel marketing expansion changed something measurable
- Identify which function can quietly block multi-channel marketing expansion and address it directly.
- Agree the standard on multi-channel marketing expansion and confirm it applies to everyone.
- Review a past decision on multi-channel marketing expansion and state honestly what you would change.
- Close out actions on multi-channel marketing expansion rather than leaving them open indefinitely.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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