Recognise when integrated corporate brand strategy needs a different leadership style than the one that got you here.
Leading an Integrated Corporate Brand Strategy
A practical programme in integrated corporate brand strategy for professionals who are accountable for results, not just awareness.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Managers are promoted for competence and then judged on integrated corporate brand strategy, which nobody trained them for. Teams read what their leaders tolerate on brand strategy far more accurately than what their leaders announce. Across sectors, teams that rehearse the wider organisational leadership agenda outperform teams that only plan it. The programme is built to be used, and every section of integrated corporate brand strategy it covers ends in something applicable. The version of the practice within organisational leadership described in the manual and the version practised on the floor tend to diverge over time. It suits anyone whose decisions touch brand strategy, in large organisations and small ones alike. The method assumes participants will be challenged on their handling of integrated corporate brand strategy and prepares them for it. The course leaves participants able to diagnose weaknesses in brand strategy before they become incidents. The programme ends where implementation begins, with the wider organisational leadership agenda broken into steps someone can start on Monday.
Expected Learning Outcomes
Apply a repeatable review cycle to brand strategy and act on what it produces.
Assess the current state of integrated corporate brand strategy against a structured set of criteria rather than impressions.
Read the informal dynamics that determine whether brand strategy actually moves.
Design a training and briefing approach that sustains competence in integrated corporate brand strategy.
Hold difficult conversations about brand strategy early, while they are still small.
Develop successors capable of running integrated corporate brand strategy without you.
Who Should Attend
Project and programme managers whose success depends on integrated corporate brand strategy.
Managers of geographically distributed teams handling brand strategy.
Team leaders responsible for daily delivery of integrated corporate brand strategy.
Founders and owner-managers formalising brand strategy as the organisation grows.
Procurement and contracting staff whose agreements set obligations around integrated corporate brand strategy.
Training and development staff building internal capability in brand strategy.
Course Modules
Integrated corporate brand strategy: building the bench and letting go
2 sessions · 8 pointsSession 1Recovering after a visible mistake on integrated corporate brand strategy
- Assess the workload integrated corporate brand strategy adds and what you will remove to make room.
- Set the review point at which brand strategy will be reconsidered.
- Build the competence framework that supports integrated corporate brand strategy.
- Estimate the resource brand strategy requires to run as designed.
Session 2Delegating brand strategy without abandoning it
- Decide what will be stopped to create capacity for integrated corporate brand strategy.
- Confirm that the people affected by brand strategy heard it from you first.
- Define the trigger that would require integrated corporate brand strategy to be redesigned.
- Confirm that reporting on brand strategy reaches the people who can act.
Brand strategy: setting direction people can act on
2 sessions · 8 pointsSession 1Who answers for brand strategy, and to whom
- Distinguish symptoms from causes when integrated corporate brand strategy underperforms.
- Set out the decisions in brand strategy that require sign-off and by whom.
- Name the person accountable for each part of integrated corporate brand strategy, not the committee.
- Arrange the handover of brand strategy so capability survives staff changes.
Session 2Closing out brand strategy and capturing what was learned
- Identify which function can quietly block integrated corporate brand strategy and address it directly.
- Identify the conversation about brand strategy you have been postponing, and schedule it.
- Assign responsibility for keeping documentation of integrated corporate brand strategy current.
- Decide the point at which you would escalate brand strategy.
Brand strategy: performance, standards and consistency
2 sessions · 8 pointsSession 1Where brand strategy typically breaks, and why
- Rehearse the briefing on integrated corporate brand strategy that would follow an incident.
- Test whether the team can explain brand strategy in their own words.
- Review a past decision on integrated corporate brand strategy and state honestly what you would change.
- Prepare the response for the most likely failure in brand strategy.
Session 2The meeting that finally unblocks integrated corporate brand strategy
- Draft the minimum viable leadership plan for integrated corporate brand strategy.
- Define acceptance criteria for brand strategy in advance.
- Agree the standard on integrated corporate brand strategy and confirm it applies to everyone.
- Set the decision rights on brand strategy: who decides, who is consulted, who is told.
Brand strategy: resilience and the personal cost of leading
2 sessions · 8 pointsSession 1Saying the thing about brand strategy that nobody wants to say
- Ask the team what they think is wrong with the plan for integrated corporate brand strategy.
- Check whether incentives anywhere reward behaviour that undermines brand strategy.
- Identify single points of dependency in integrated corporate brand strategy and reduce them.
- Anticipate the objections brand strategy will raise and prepare the answers.
Session 2What your team concludes from how you handle brand strategy
- Test the procedure for integrated corporate brand strategy against a realistic scenario.
- Write down the reasoning behind your position on brand strategy.
- Give one piece of specific feedback on integrated corporate brand strategy within the week.
- State the outcome expected from brand strategy in a single sentence anyone can repeat.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.