Variation in quality as competitive advantage is the enemy; averages conceal it. Improvement in competitive advantage that is not measured tends to be reversed quietly. Participants apply this strand of quality and productivity management to their own operating process throughout, so the output is directly usable. It establishes a shared vocabulary for quality as competitive advantage so that teams can disagree productively about it. The difficulty is not agreeing that this part of quality and productivity management matters — it is deciding what to stop doing to make room for it. It suits anyone whose decisions touch competitive advantage, in large organisations and small ones alike. They gain the ability to sequence improvements to quality as competitive advantage in an order their organisation can absorb. Practitioner evidence points the same way: competitive advantage improves fastest where responsibility for it is named and owned. It closes by agreeing the smallest change to the quality and productivity management capability that would make a visible difference.
Expected Learning Outcomes
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Sustain gains achieved in quality as competitive advantage through control and review.
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Plan the handover of competitive advantage so that capability is not lost when key staff move on.
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Integrate quality as competitive advantage into existing management routines rather than running it separately.
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Identify the sources of variation in competitive advantage and rank them by effect.
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Review contracts and agreements for the obligations they create around quality as competitive advantage.
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Prepare the evidence required for external certification of competitive advantage.
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Measure productivity in quality as competitive advantage without incentivising the wrong behaviour.
Who Should Attend
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Officers preparing reports on quality as competitive advantage for boards or oversight committees.
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Analysts producing the data on which decisions about competitive advantage rest.
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Certification and accreditation coordinators preparing evidence on quality as competitive advantage.
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Continuous improvement specialists working on competitive advantage.
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Training officers building problem-solving capability in quality as competitive advantage.