Quality and Productivity

Designing Strategies to Market Certificates as a Competitive Advantage

An applied course in marketing certification built around the decisions practitioners actually face.

  • 5training days
  • 4modules
  • 8sessions
  • 32topics
View packages and pricesCourse outline
Designing Strategies to Market Certificates as a Competitive Advantage
5days

About the programme

Course Overview

A quality system for marketing certification that exists only for the auditor produces paperwork, not quality. Improvement in this strand of quality and productivity management that is not measured tends to be reversed quietly. The course covers the practice within quality and productivity management at the level of detail needed to act, and stops there. Mature organisations treat marketing certification as a standing capability rather than a project that finishes. The material serves both public bodies and commercial organisations dealing with the wider quality and productivity management agenda. The programme builds the judgement to know which parts of this strand of quality and productivity management to standardise and which to leave flexible. The version of marketing certification described in the manual and the version practised on the floor tend to diverge over time. Cases are chosen to expose the trade-offs in the practice within quality and productivity management rather than to illustrate ideal conditions. The closing exercise tests whether the participant's plan for this part of quality and productivity management survives a hostile question.

Expected Learning Outcomes

  • Reduce avoidable variation in how marketing certification is carried out across teams.

  • Link improvement in marketing certification to a financial outcome leadership recognises.

  • Build capability in root cause analysis across the team handling marketing certification.

  • Estimate what marketing certification costs to run properly, and what is lost when it is not.

  • Reduce waste and non-value-adding steps in marketing certification.

  • Assign clear ownership for each element of marketing certification across the functions involved.

  • Establish supplier quality requirements affecting marketing certification.

Who Should Attend

  • Department managers accountable for productivity of marketing certification.

  • Analysts producing the data on which decisions about marketing certification rest.

  • Team leaders and supervisors who put marketing certification into practice day to day.

  • Internal auditors examining marketing certification.

  • Quality managers and coordinators responsible for marketing certification.

  • Finance staff quantifying the cost of quality in marketing certification.

Course Modules

Open any module to see its sessions and topics.

01

Marketing certification: control plans, sampling and acceptance

2 sessions · 8 points

Session 1Making marketing certification work when resources are constrained

  • Set escalation thresholds for marketing certification that work out of hours.
  • Calculate the cost of poor quality attributable to marketing certification.
  • Identify non-value-adding steps in marketing certification and remove them.
  • Establish the boundary of marketing certification and record what sits outside it.

Session 2Building the method for marketing certification step by step

  • Apply structured root cause analysis to the top defect in marketing certification.
  • Plan the sequence in which improvements to marketing certification will be introduced.
  • Draft the minimum viable control plan for marketing certification.
  • Build a control plan for marketing certification identifying what is checked, when and by whom.
02

Marketing certification: defining quality in measurable terms

2 sessions · 8 points

Session 1Auditing marketing certification to improve it, not to pass

  • Define quality for marketing certification in terms the customer would recognise.
  • Estimate the resource marketing certification requires to run as designed.
  • Assemble certification evidence for marketing certification as work proceeds, not before the audit.
  • Decide what will be stopped to create capacity for marketing certification.

Session 2Sampling marketing certification on evidence rather than convention

  • Measure current variation in marketing certification before attempting improvement.
  • Define supplier quality requirements affecting inputs to marketing certification.
  • Distinguish symptoms from causes when marketing certification underperforms.
  • Check that marketing certification still works when volumes rise unexpectedly.
03

Marketing certification: waste, flow and productivity

2 sessions · 8 points

Session 1Solving the defect in marketing certification that keeps returning

  • Design the internal audit schedule covering marketing certification.
  • Assign responsibility for keeping documentation of marketing certification current.
  • Identify the few causes responsible for most defects in marketing certification.
  • Identify single points of dependency in marketing certification and reduce them.

Session 2Costing poor quality in marketing certification

  • Remove steps in marketing certification that add effort without adding assurance.
  • Map the handovers in marketing certification between functions and secure them.
  • Map the process behind marketing certification by walking it, not by describing it.
  • Write standard work for marketing certification with the people who perform it.
04

Marketing certification: benchmarking and continual improvement

2 sessions · 8 points

Session 1Removing steps from marketing certification that add no value

  • Link the improvement in marketing certification to a financial figure leadership recognises.
  • Set out how exceptions to marketing certification are requested and approved.
  • Establish what evidence demonstrates marketing certification is under control.
  • Verify that improvements to marketing certification held six months later.

Session 2What to measure in marketing certification and what to ignore

  • Set sampling for marketing certification on statistical grounds, not on habit.
  • Benchmark the organisation's marketing certification against comparable operations.
  • Set the review cadence that sustains gains in marketing certification.
  • Set out the decisions in marketing certification that require sign-off and by whom.

Choose the package that suits you

Silver Package

At least 3 people

USD1,250
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Gold Package

At least 3 people

USD1,850
  • 5-night stay in a 5-star hotel
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Complete your registration

We will contact you within one business day to confirm.

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