Develop successors capable of running design thinking for new products without you.
Designing New Products and Services Using Design Thinking
Turn design thinking for new products from a stated policy into a practice your organisation can evidence.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Managers are promoted for competence and then judged on design thinking for new products, which nobody trained them for. The hardest part of new products is rarely deciding — it is holding the decision when it becomes unpopular. Discussion is anchored to worked examples of the wider organisational leadership agenda rather than to abstract argument. Progress on design thinking for new products is usually lost in the gap between approval and execution. Content is organised around the decisions practitioners actually face in the organisational leadership discipline, not around theory headings. The result is the confidence to make and defend decisions about new products under scrutiny. The most reliable predictor of sound design thinking for new products is whether anyone reviews it when nothing has gone wrong. The content is relevant to those who own new products and to those who are held accountable for its results. It ends with a prioritised list of changes to this aspect of organisational leadership that the participant is prepared to defend internally.
Expected Learning Outcomes
Review your own performance on new products as rigorously as you review others'.
Resolve conflict about design thinking for new products without leaving residue.
Build a register of the risks attaching to new products and keep it current.
Delegate responsibility for design thinking for new products without losing sight of the outcome.
Assign clear ownership for each element of new products across the functions involved.
Integrate design thinking for new products into existing management routines rather than running it separately.
Who Should Attend
Founders and owner-managers formalising design thinking for new products as the organisation grows.
Newly promoted managers taking on new products for the first time.
Executives leading multi-function programmes involving design thinking for new products.
Coordinators responsible for keeping records and documentation of new products current.
Board members and non-executives overseeing design thinking for new products.
Technical staff being prepared for supervisory responsibility over new products.
Course Modules
Design thinking for new products: influence across functions you do not control
2 sessions · 8 pointsSession 1Moving design thinking for new products through people who do not report to you
- Decide the point at which you would escalate design thinking for new products.
- Set the decision rights on new products: who decides, who is consulted, who is told.
- Set the review point at which design thinking for new products will be reconsidered.
- Prepare how you will respond when new products is challenged publicly.
Session 2The cost of new products and how to present it
- Record the rationale for each significant choice made about design thinking for new products.
- Remove steps in new products that add effort without adding assurance.
- Decide what you will delegate on design thinking for new products and what you will not, and say why.
- Draft the minimum viable leadership plan for new products.
New products: setting direction people can act on
2 sessions · 8 pointsSession 1Showing that new products changed something measurable
- Agree the standard on design thinking for new products and confirm it applies to everyone.
- Agree what will be standardised in new products and what will not.
- Test the procedure for design thinking for new products against a realistic scenario.
- Set escalation thresholds for new products that work out of hours.
Session 2Moving new products from approval to execution
- Write down the reasoning behind your position on design thinking for new products.
- Prepare the response for the most likely failure in new products.
- Ask the team what they think is wrong with the plan for design thinking for new products.
- Assess the workload new products adds and what you will remove to make room.
New products: conflict, politics and informal power
2 sessions · 8 pointsSession 1The meeting that finally unblocks new products
- Assign responsibility for keeping documentation of design thinking for new products current.
- Set out how exceptions to new products are requested and approved.
- State the outcome expected from design thinking for new products in a single sentence anyone can repeat.
- Identify which function can quietly block new products and address it directly.
Session 2Reading the room before proposing design thinking for new products
- Verify six months later that changes to design thinking for new products have held.
- Decide what will be stopped to create capacity for new products.
- Give one piece of specific feedback on design thinking for new products within the week.
- Check whether incentives anywhere reward behaviour that undermines new products.
New products: building the bench and letting go
2 sessions · 8 pointsSession 1Who answers for new products, and to whom
- Reduce the variation in how design thinking for new products is carried out between teams.
- Identify the conversation about new products you have been postponing, and schedule it.
- Plan the sequence in which improvements to design thinking for new products will be introduced.
- Check that records of new products answer the questions likely to be asked.
Session 2Saying the thing about new products that nobody wants to say
- Agree the smallest change to design thinking for new products that would be visibly useful.
- Build the competence framework that supports new products.
- Confirm that the people affected by design thinking for new products heard it from you first.
- Review a past decision on new products and state honestly what you would change.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.