Design a training and briefing approach that sustains competence in corporate brand and marketing leadership.
Building the Corporate Brand and Marketing Leadership
A senior-level treatment of corporate brand and marketing leadership, focused on what changes outcomes.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Authority is granted by the organisation; credibility in corporate brand and marketing leadership is earned separately. Teams read what their leaders tolerate on marketing leadership far more accurately than what their leaders announce. It is written for people who have to make this strand of organisational leadership work with the resources they already have. Organisations that document corporate brand and marketing leadership properly resolve disputes about it far more quickly. Participants gain a clear basis for measuring what this aspect of organisational leadership has actually achieved. Content is organised around the decisions practitioners actually face in marketing leadership, not around theory headings. Sessions alternate between guided analysis of corporate brand and marketing leadership and supervised application. Improvement in marketing leadership stalls when it depends on one capable individual rather than a defined method. The final module sets out how progress on the practice within organisational leadership will be evidenced six months later.
Expected Learning Outcomes
Define the scope and boundaries of marketing leadership so that responsibility for it is unambiguous.
Hold difficult conversations about corporate brand and marketing leadership early, while they are still small.
Identify the failure points in marketing leadership most likely to cause loss, and control them first.
Judge when to escalate corporate brand and marketing leadership and when to absorb it.
Manage the emotional load marketing leadership places on you and on the team.
Communicate the reasoning behind corporate brand and marketing leadership, not only the conclusion.
Who Should Attend
Consultants coaching leadership teams on corporate brand and marketing leadership.
Analysts producing the data on which decisions about marketing leadership rest.
Human resources partners advising leaders on corporate brand and marketing leadership.
High-potential staff being prepared for wider responsibility for marketing leadership.
Team leaders responsible for daily delivery of corporate brand and marketing leadership.
Public sector officials applying marketing leadership within a regulated framework.
Course Modules
Corporate brand and marketing leadership: measuring whether leadership actually changed anything
2 sessions · 8 pointsSession 1Escalation and decision rights in corporate brand and marketing leadership
- Arrange the handover of corporate brand and marketing leadership so capability survives staff changes.
- Set out the decisions in marketing leadership that require sign-off and by whom.
- Set escalation thresholds for corporate brand and marketing leadership that work out of hours.
- Set the review point at which marketing leadership will be reconsidered.
Session 2Building someone who can run marketing leadership without you
- Rehearse the briefing on corporate brand and marketing leadership that would follow an incident.
- Identify your successor for marketing leadership and the gap they need to close.
- Verify six months later that changes to corporate brand and marketing leadership have held.
- Prepare how you will respond when marketing leadership is challenged publicly.
Marketing leadership: performance, standards and consistency
2 sessions · 8 pointsSession 1Applying the standard on marketing leadership to your best performer
- Ask the team what they think is wrong with the plan for corporate brand and marketing leadership.
- Set the decision rights on marketing leadership: who decides, who is consulted, who is told.
- Test whether the team can explain corporate brand and marketing leadership in their own words.
- State the outcome expected from marketing leadership in a single sentence anyone can repeat.
Session 2What your team concludes from how you handle marketing leadership
- Decide what you will delegate on corporate brand and marketing leadership and what you will not, and say why.
- Set out how exceptions to marketing leadership are requested and approved.
- Decide the point at which you would escalate corporate brand and marketing leadership.
- Record the rationale for each significant choice made about marketing leadership.
Marketing leadership: deciding under pressure and incomplete information
2 sessions · 8 pointsSession 1Building lasting competence in marketing leadership
- Estimate the resource corporate brand and marketing leadership requires to run as designed.
- Identify which function can quietly block marketing leadership and address it directly.
- Collect evidence on the present handling of corporate brand and marketing leadership before proposing changes.
- Recognise publicly one person whose work on marketing leadership went unnoticed.
Session 2Reviewing corporate brand and marketing leadership when nothing has gone wrong
- Review whether corporate brand and marketing leadership is aligned with the objectives of the management team.
- Give one piece of specific feedback on marketing leadership within the week.
- Define acceptance criteria for corporate brand and marketing leadership in advance.
- Agree the standard on marketing leadership and confirm it applies to everyone.
Marketing leadership: delegation, trust and accountability
2 sessions · 8 pointsSession 1Moving marketing leadership through people who do not report to you
- Review a past decision on corporate brand and marketing leadership and state honestly what you would change.
- Define the trigger that would require marketing leadership to be redesigned.
- Assess the workload corporate brand and marketing leadership adds and what you will remove to make room.
- Establish what evidence demonstrates marketing leadership is under control.
Session 2Holding the line on marketing leadership when it costs you
- Assign responsibility for keeping documentation of corporate brand and marketing leadership current.
- Plan the sequence in which improvements to marketing leadership will be introduced.
- Identify single points of dependency in corporate brand and marketing leadership and reduce them.
- Write down the reasoning behind your position on marketing leadership.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.