Set a realistic target state for employer brand strategy and a defensible route to it.
Building an Employer Brand Strategy to Attract the Best Talent
Develop the judgement and the documentation needed to run employer brand strategy properly.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Managers are promoted for competence and then judged on employer brand strategy, which nobody trained them for. When the wider organisational leadership agenda is unclear, people default to protecting their own function. The method assumes participants will be challenged on their handling of this aspect of organisational leadership and prepares them for it. Participants gain a realistic view of what employer brand strategy costs and what it returns. Teams frequently over-invest in documenting the organisational leadership capability and under-invest in testing it. It is designed for mixed groups, so that this area of organisational leadership is examined from more than one functional angle. This programme builds employer brand strategy from first principles, without padding and without omitting what matters. Where the organisational leadership discipline is measured, it improves; where it is only discussed, it drifts. The final module sets out how progress on the practice within organisational leadership will be evidenced six months later.
Expected Learning Outcomes
Recognise when employer brand strategy needs a different leadership style than the one that got you here.
Resolve conflict about employer brand strategy without leaving residue.
Diagnose whether a problem in employer brand strategy is one of design, resourcing or discipline.
Hold difficult conversations about employer brand strategy early, while they are still small.
Protect the team's capacity so employer brand strategy is not delivered through exhaustion.
Compare the organisation's handling of employer brand strategy with recognised practice, and close the material gaps.
Who Should Attend
Team leaders responsible for daily delivery of employer brand strategy.
Executives leading multi-function programmes involving employer brand strategy.
Public sector managers applying employer brand strategy within institutional constraints.
Managers of geographically distributed teams handling employer brand strategy.
Managers in small and medium organisations who own employer brand strategy alongside other duties.
Team leaders and supervisors who put employer brand strategy into practice day to day.
Course Modules
Employer brand strategy: building the bench and letting go
2 sessions · 8 pointsSession 1Keeping employer brand strategy alive after the initial push
- Identify single points of dependency in employer brand strategy and reduce them.
- Set the review interval for employer brand strategy and who attends.
- Identify which function can quietly block employer brand strategy and address it directly.
- Set the decision rights on employer brand strategy: who decides, who is consulted, who is told.
Session 2Recovering after a visible mistake on employer brand strategy
- Write down the reasoning behind your position on employer brand strategy.
- Prepare the summary of employer brand strategy that senior management will read.
- Set out how exceptions to employer brand strategy are requested and approved.
- Rank the weaknesses in employer brand strategy by consequence rather than by ease of fixing.
Employer brand strategy: conflict, politics and informal power
2 sessions · 8 pointsSession 1Building someone who can run employer brand strategy without you
- Set out the decisions in employer brand strategy that require sign-off and by whom.
- Recognise publicly one person whose work on employer brand strategy went unnoticed.
- Plan the sequence in which improvements to employer brand strategy will be introduced.
- Rehearse the briefing on employer brand strategy that would follow an incident.
Session 2Delegating employer brand strategy without abandoning it
- Benchmark the organisation's employer brand strategy against comparable operations.
- Test the procedure for employer brand strategy against a realistic scenario.
- Check that records of employer brand strategy answer the questions likely to be asked.
- Agree the standard on employer brand strategy and confirm it applies to everyone.
Employer brand strategy: setting direction people can act on
2 sessions · 8 pointsSession 1Closing out employer brand strategy and capturing what was learned
- Review a past decision on employer brand strategy and state honestly what you would change.
- Name the person accountable for each part of employer brand strategy, not the committee.
- Ask the team what they think is wrong with the plan for employer brand strategy.
- Set the review point at which employer brand strategy will be reconsidered.
Session 2What your team concludes from how you handle employer brand strategy
- Compare the cost of employer brand strategy with the cost of its absence.
- Decide the point at which you would escalate employer brand strategy.
- Identify your successor for employer brand strategy and the gap they need to close.
- Agree what will be standardised in employer brand strategy and what will not.
Employer brand strategy: influence across functions you do not control
2 sessions · 8 pointsSession 1Escalation and decision rights in employer brand strategy
- Check whether incentives anywhere reward behaviour that undermines employer brand strategy.
- Confirm that the people affected by employer brand strategy heard it from you first.
- Prepare how you will respond when employer brand strategy is challenged publicly.
- Agree the indicators that will show whether employer brand strategy is improving.
Session 2Deciding on employer brand strategy when the information will never be complete
- Set escalation thresholds for employer brand strategy that work out of hours.
- Decide what you will delegate on employer brand strategy and what you will not, and say why.
- Identify where judgement in employer brand strategy is legitimate and where it is not.
- Assess the workload employer brand strategy adds and what you will remove to make room.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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