Build the internal capability for social media recruitment rather than depending on external support indefinitely.
Using Social Media in Recruitment
Practical training in social media recruitment, grounded in real cases and applied to your own operation.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The organisation's reputation as an employer is built or lost through social media recruitment. Data on the wider people management and development agenda is abundant; insight about it is not. Cases are chosen to expose the trade-offs in the people management and development capability rather than to illustrate ideal conditions. The course sets out a working method for social media recruitment that participants can apply the week they return. Buying a tool rarely fixes this aspect of people management and development; the underlying capability has to be built internally first. Benchmarking exercises repeatedly place this strand of people management and development among the areas with the widest performance spread. They acquire practical criteria for judging when social media recruitment is working and when it is only appearing to. It is appropriate for those preparing to take on wider responsibility for the people management and development capability. The programme closes with an action plan for this area of people management and development that each participant writes for their own organisation.
Expected Learning Outcomes
Review contracts and agreements for the obligations they create around social media recruitment.
Plan succession and continuity for the roles most exposed to social media recruitment.
Measure the effect of social media recruitment on retention, performance and engagement.
Design the communication that makes social media recruitment understood rather than merely announced.
Establish what evidence would demonstrate that social media recruitment is under control.
Assess the cost of social media recruitment and the cost of leaving it as it is.
Who Should Attend
Learning and development officers building capability in social media recruitment.
Internal communications staff explaining social media recruitment to the workforce.
Individuals developing their own capability in social media recruitment.
Specialists advising senior management on social media recruitment.
Legal and compliance advisers reviewing social media recruitment.
Experienced practitioners formalising an approach to social media recruitment that has grown up informally.
Course Modules
Social media recruitment: fairness, equity and consistency
2 sessions · 8 pointsSession 1Building manager capability in social media recruitment rather than owning it centrally
- Set escalation thresholds for social media recruitment that work out of hours.
- Benchmark the organisation's social media recruitment against comparable operations.
- Define acceptance criteria for social media recruitment in advance.
- Confirm records relating to social media recruitment meet retention and privacy rules.
Session 2Building the method for social media recruitment step by step
- Train line managers on social media recruitment rather than handling every case centrally.
- Name a single owner for each element of social media recruitment.
- Set the annual review point for social media recruitment and who attends.
- Check that records of social media recruitment answer the questions likely to be asked.
Social media recruitment: the manager conversation that decides the outcome
2 sessions · 8 pointsSession 1Applying social media recruitment consistently to the person you like least
- Build the appeals route for social media recruitment and publish it.
- Measure the effect of social media recruitment on retention and performance, not activity.
- Test the policy on social media recruitment against three real cases from the past year.
- Set out how exceptions to social media recruitment are requested and approved.
Session 2Building lasting competence in social media recruitment
- Estimate the resource social media recruitment requires to run as designed.
- Build the internal briefing that explains social media recruitment to those affected.
- Estimate the cost of social media recruitment and the cost of leaving it unchanged.
- Review social media recruitment for unintended equity effects across groups.
Social media recruitment: cost, benefit and workforce planning
2 sessions · 8 pointsSession 1Explaining social media recruitment so people believe it
- Decide what will be stopped to create capacity for social media recruitment.
- Arrange the handover of social media recruitment so capability survives staff changes.
- Plan succession for roles most exposed to social media recruitment.
- Document the reasoning for every exception granted under social media recruitment.
Session 2Making social media recruitment work when resources are constrained
- Compare intended and actual outcomes of social media recruitment honestly.
- Compare the cost of social media recruitment with the cost of its absence.
- Write down the assumptions underpinning the approach to social media recruitment.
- Agree what will be standardised in social media recruitment and what will not.
Social media recruitment: capability across the management line
2 sessions · 8 pointsSession 1Costing social media recruitment honestly, including the cost of inaction
- Rehearse the briefing on social media recruitment that would follow an incident.
- Pilot changes to social media recruitment in one area before wider rollout.
- Confirm that contractual obligations around social media recruitment are understood.
- Identify the data the organisation already holds that bears on social media recruitment.
Session 2The exception to social media recruitment that sets the precedent
- Script the difficult conversation social media recruitment requires and rehearse it.
- Design the communication for social media recruitment around the questions people will actually ask.
- Define who decides on social media recruitment and who may only recommend.
- Plan the sequence in which improvements to social media recruitment will be introduced.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.