Planning Event Sponsorship Projects and Managing Strategic Partnerships

Develop the judgement and the documentation needed to run event sponsorship projects properly.

📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points

Course Overview

Stakeholders withdraw support for event sponsorship projects quietly before they withdraw it formally. A schedule for the practice within project and portfolio delivery without a critical path is a wish list with dates. Moving this aspect of project and portfolio delivery from written policy into daily practice is not achieved by a single decision. Cases are chosen to expose the trade-offs in event sponsorship projects rather than to illustrate ideal conditions. It concentrates on the parts of the practice within project and portfolio delivery that determine outcomes and treats the rest proportionately. The professional literature on this strand of project and portfolio delivery converges on a small set of controls that reliably work. They gain the ability to sequence improvements to event sponsorship projects in an order their organisation can absorb. The level assumes working familiarity with the project but no prior formal training in the project and portfolio delivery capability. The programme closes with an action plan for this area of project and portfolio delivery that each participant writes for their own organisation.

Expected Learning Outcomes

01

Establish escalation routes for event sponsorship projects that work outside normal hours.

02

Assign clear ownership for each element of event sponsorship projects across the functions involved.

03

Close event sponsorship projects properly and capture lessons while they are still accurate.

04

Manage stakeholders of event sponsorship projects according to influence and interest.

05

Design the governance and decision rights for event sponsorship projects.

06

Estimate what event sponsorship projects costs to run properly, and what is lost when it is not.

07

Assess whether event sponsorship projects should continue at each decision gate.

Who Should Attend

01

Programme and portfolio managers overseeing event sponsorship projects.

02

Business change managers handling adoption of event sponsorship projects.

03

Project sponsors accountable for the outcome of event sponsorship projects.

04

Client and stakeholder representatives monitoring event sponsorship projects.

05

Staff seconded into improvement work on event sponsorship projects.

06

Operations staff who encounter the consequences of event sponsorship projects directly.

Course Modules

01

Event sponsorship projects: change control and variation

2 sessions · 8 points

Session 1Writing the scope of event sponsorship projects including what is excluded

  • Establish the boundary of event sponsorship projects and record what sits outside it.
  • Rank the weaknesses in event sponsorship projects by consequence rather than by ease of fixing.
  • Verify six months later that changes to event sponsorship projects have held.
  • Estimate event sponsorship projects using two independent methods and reconcile the difference.

Session 2Pricing every change to event sponsorship projects

  • Measure progress on event sponsorship projects by value earned, not tasks ticked.
  • Write the scope statement for event sponsorship projects including explicit exclusions.
  • Write down the assumptions underpinning the approach to event sponsorship projects.
  • Review whether event sponsorship projects is aligned with the objectives of the project.
02

Event sponsorship projects: procurement, contracts and suppliers

2 sessions · 8 points

Session 1Who answers for event sponsorship projects, and to whom

  • Register the risks to event sponsorship projects with owner, probability and impact.
  • Manage supplier performance on event sponsorship projects against contract, not goodwill.
  • Agree the smallest change to event sponsorship projects that would be visibly useful.
  • Prepare the response for the most likely failure in event sponsorship projects.

Session 2Handing over event sponsorship projects and proving the benefit

  • Compare resource demand from event sponsorship projects against other commitments.
  • Plan handover of event sponsorship projects to the team that will operate it.
  • Identify the data already collected that bears on event sponsorship projects.
  • Distinguish symptoms from causes when event sponsorship projects underperforms.
03

Event sponsorship projects: estimating cost and effort

2 sessions · 8 points

Session 1Building lasting competence in event sponsorship projects

  • Agree the escalation threshold for event sponsorship projects in advance.
  • Archive the decision record for event sponsorship projects so successors understand it.
  • Review at each gate whether event sponsorship projects should continue at all.
  • Define acceptance criteria for each deliverable of event sponsorship projects.

Session 2Estimating event sponsorship projects without anchoring on the answer wanted

  • Identify the critical path through event sponsorship projects and the float elsewhere.
  • Build reporting on event sponsorship projects that surfaces problems while they are small.
  • Identify single points of dependency in event sponsorship projects and reduce them.
  • Build the competence framework that supports event sponsorship projects.
04

Event sponsorship projects: scope definition and exclusions

2 sessions · 8 points

Session 1Keeping event sponsorship projects alive after the initial push

  • Define how the benefit from event sponsorship projects will be measured after closure.
  • Set out how exceptions to event sponsorship projects are requested and approved.
  • Prepare the summary of event sponsorship projects that senior management will read.
  • Hold a lessons session on event sponsorship projects while memory is accurate.

Session 2The risks to event sponsorship projects nobody wants to raise

  • Remove steps in event sponsorship projects that add effort without adding assurance.
  • Agree what will be standardised in event sponsorship projects and what will not.
  • Set the change control process for event sponsorship projects and require cost and time impact.
  • Record what was learned when event sponsorship projects did not go as planned.

Choose the package that suits you

Silver Package

At least 3 people

USD1,250
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Gold Package

At least 3 people

USD1,850
  • 5-night stay in a 5-star hotel
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Complete your registration

We will contact you within one business day to confirm.