Build a schedule for brand launch projects with a genuine critical path and realistic durations.
Managing New Brand Launch Projects in Markets
Develop the judgement and the documentation needed to run brand launch projects properly.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Projects involving brand launch projects are rarely late all at once; they are late a day at a time. Scope on this strand of project and portfolio delivery expands through small agreements made in isolation. Buying a tool rarely fixes this part of project and portfolio delivery; the underlying capability has to be built internally first. The programme takes participants through brand launch projects end to end, from framing the problem to closing it out. The content is relevant to those who own this area of project and portfolio delivery and to those who are held accountable for its results. The programme builds the judgement to know which parts of this part of project and portfolio delivery to standardise and which to leave flexible. The programme uses small-group work so that each participant's treatment of brand launch projects is examined, not just described. Mature organisations treat the wider project and portfolio delivery agenda as a standing capability rather than a project that finishes. It closes by agreeing the smallest change to this strand of project and portfolio delivery that would make a visible difference.
Expected Learning Outcomes
Identify and quantify the risks to brand launch projects and assign owners.
Manage contracts and suppliers delivering parts of brand launch projects.
Build a register of the risks attaching to brand launch projects and keep it current.
Establish quality acceptance criteria for the deliverables of brand launch projects.
Communicate the purpose of brand launch projects to those who have to comply with it.
Estimate what brand launch projects costs to run properly, and what is lost when it is not.
Who Should Attend
Risk managers supporting brand launch projects.
Public sector officials applying brand launch projects within a regulated framework.
Planners and schedulers building the timeline for brand launch projects.
Team members preparing to take on project responsibility for brand launch projects.
Internal auditors reviewing how brand launch projects is designed and operated.
Contract and procurement staff supporting brand launch projects.
Course Modules
Brand launch projects: progress measurement and early warning
2 sessions · 8 pointsSession 1Estimating brand launch projects without anchoring on the answer wanted
- Plan handover of brand launch projects to the team that will operate it.
- Define the decision gates for brand launch projects and what evidence each requires.
- Archive the decision record for brand launch projects so successors understand it.
- Register the risks to brand launch projects with owner, probability and impact.
Session 2Closing brand launch projects and capturing what was learned
- Set the change control process for brand launch projects and require cost and time impact.
- Arrange the handover of brand launch projects so capability survives staff changes.
- Decide what will be stopped to create capacity for brand launch projects.
- Reduce the variation in how brand launch projects is carried out between teams.
Brand launch projects: risk identification, quantification and ownership
2 sessions · 8 pointsSession 1Building a schedule for brand launch projects with a real critical path
- Identify single points of dependency in brand launch projects and reduce them.
- Build reporting on brand launch projects that surfaces problems while they are small.
- Hold a lessons session on brand launch projects while memory is accurate.
- Agree the escalation threshold for brand launch projects in advance.
Session 2Closing out brand launch projects and capturing what was learned
- Establish the boundary of brand launch projects and record what sits outside it.
- Map the handovers in brand launch projects between functions and secure them.
- Review at each gate whether brand launch projects should continue at all.
- Close out actions on brand launch projects rather than leaving them open indefinitely.
Brand launch projects: stakeholders, communication and support
2 sessions · 8 pointsSession 1Recovering brand launch projects when it is behind
- Draft the minimum viable delivery plan for brand launch projects.
- Anticipate the objections brand launch projects will raise and prepare the answers.
- Prepare the recovery plan for brand launch projects before it is needed.
- Manage supplier performance on brand launch projects against contract, not goodwill.
Session 2What to measure in brand launch projects and what to ignore
- Check that records of brand launch projects answer the questions likely to be asked.
- Name a single owner for each element of brand launch projects.
- Define acceptance criteria for brand launch projects in advance.
- Measure progress on brand launch projects by value earned, not tasks ticked.
Brand launch projects: handover, benefits and lessons
2 sessions · 8 pointsSession 1Getting other functions to support brand launch projects
- Map stakeholders of brand launch projects by influence and current level of support.
- Define how the benefit from brand launch projects will be measured after closure.
- Check that brand launch projects still works when volumes rise unexpectedly.
- Agree the indicators that will show whether brand launch projects is improving.
Session 2Managing suppliers delivering part of brand launch projects
- Benchmark the organisation's brand launch projects against comparable operations.
- Define acceptance criteria for each deliverable of brand launch projects.
- Remove steps in brand launch projects that add effort without adding assurance.
- Estimate brand launch projects using two independent methods and reconcile the difference.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.