Managing Market Research to Measure Patient Needs

Course Overview

The data supporting health market research is usually present but rarely assembled into a decision. In healthcare, a weakness in this strand of health and pharmaceutical services is eventually paid for by a patient. The course sets out a working method for the wider health and pharmaceutical services agenda that participants can apply the week they return. Plans for health market research often fail at the handover point between functions. Participants gain a realistic view of what the practice within health and pharmaceutical services costs and what it returns. The most reliable predictor of sound this aspect of health and pharmaceutical services is whether anyone reviews it when nothing has gone wrong. The programme works equally well for those formalising health market research for the first time and those improving an existing approach. Every module pairs a short input on the health and pharmaceutical services discipline with structured practice on the participant's own material. The final session converts the week's work on the wider health and pharmaceutical services agenda into commitments with owners and dates.