Apply a repeatable review cycle to internal communication and act on what it produces.
Managing Effective Internal Communication in the Organisation
Practical training in internal communication, grounded in real cases and applied to your own operation.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Policy on internal communication is judged by how it is applied in the difficult cases, not the easy ones. Data on this aspect of people management and development is abundant; insight about it is not. Exercises escalate in difficulty, ending with the ambiguous situations that make the wider people management and development agenda hard in practice. The result is the confidence to make and defend decisions about internal communication under scrutiny. Teams frequently over-invest in documenting this part of people management and development and under-invest in testing it. The programme suits teams tackling the wider people management and development agenda together as readily as individuals attending alone. Benchmarking exercises repeatedly place internal communication among the areas with the widest performance spread. The course covers the practice within people management and development at the level of detail needed to act, and stops there. Work concludes with a self-assessment of this part of people management and development that participants can repeat annually.
Expected Learning Outcomes
Structure records relating to internal communication so they satisfy legal and privacy obligations.
Verify that improvements to internal communication have held six months after they were introduced.
Plan succession and continuity for the roles most exposed to internal communication.
Measure the effect of internal communication on retention, performance and engagement.
Build the evidence base on internal communication from data the organisation already collects.
Present the case for investment in internal communication in terms that a finance function will accept.
Who Should Attend
Talent and organisational development specialists working on internal communication.
Human resources managers and business partners responsible for internal communication.
Managers of multi-site operations seeking consistency in internal communication.
Individuals developing their own capability in internal communication.
Analysts producing the data on which decisions about internal communication rest.
Public sector personnel officers applying internal communication within regulation.
Course Modules
Internal communication: evidence, data and honest measurement
2 sessions · 8 pointsSession 1Building lasting competence in internal communication
- Design the communication for internal communication around the questions people will actually ask.
- Confirm that those complying with internal communication understand why it exists.
- Check that records of internal communication answer the questions likely to be asked.
- Review internal communication for unintended equity effects across groups.
Session 2Costing internal communication honestly, including the cost of inaction
- Define who decides on internal communication and who may only recommend.
- Ask employees what internal communication feels like from their side.
- Establish the boundary of internal communication and record what sits outside it.
- Estimate the resource internal communication requires to run as designed.
Internal communication: fairness, equity and consistency
2 sessions · 8 pointsSession 1Explaining internal communication so people believe it
- Identify the data already collected that bears on internal communication.
- Estimate the cost of internal communication and the cost of leaving it unchanged.
- Check that internal communication complies with current labour regulation in every location.
- Set escalation thresholds for internal communication that work out of hours.
Session 2The conversation about internal communication managers most often avoid
- Identify where judgement in internal communication is legitimate and where it is not.
- Write down the assumptions underpinning the approach to internal communication.
- State the purpose of internal communication in one sentence a new manager would understand.
- Build the appeals route for internal communication and publish it.
Internal communication: communication and employee understanding
2 sessions · 8 pointsSession 1Building manager capability in internal communication rather than owning it centrally
- Pilot changes to internal communication in one area before wider rollout.
- Arrange the handover of internal communication so capability survives staff changes.
- Compare intended and actual outcomes of internal communication honestly.
- Script the difficult conversation internal communication requires and rehearse it.
Session 2Building the method for internal communication step by step
- Reduce the variation in how internal communication is carried out between teams.
- Measure the effect of internal communication on retention and performance, not activity.
- Confirm records relating to internal communication meet retention and privacy rules.
- Set the review interval for internal communication and who attends.
Internal communication: review, learning and adjustment
2 sessions · 8 pointsSession 1Applying internal communication consistently to the person you like least
- Plan succession for roles most exposed to internal communication.
- Decide what will be stopped to create capacity for internal communication.
- Name a single owner for each element of internal communication.
- Plan the sequence in which improvements to internal communication will be introduced.
Session 2Reading the current state of internal communication honestly
- Record what was learned when internal communication did not go as planned.
- Identify the data the organisation already holds that bears on internal communication.
- Set the consistency check that catches uneven application of internal communication.
- Build the competence framework that supports internal communication.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.