Design escalation for clinical deterioration detected through digital health marketing.
Digital Marketing of Health and Pharmaceutical Services
Move digital health marketing from general awareness to a repeatable, reviewable practice.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Clinical staff will work around a process for digital health marketing that obstructs care, and they will be right to. Cost pressure and quality expectations on the wider health and pharmaceutical services agenda are rising at the same time. The most reliable predictor of sound this strand of health and pharmaceutical services is whether anyone reviews it when nothing has gone wrong. Participants leave with a method for digital health marketing, not a set of opinions about it. Most organisations already have a policy on the health and pharmaceutical services discipline; far fewer can show it working. Exercises escalate in difficulty, ending with the ambiguous situations that make this aspect of health and pharmaceutical services hard in practice. Participants finish able to explain digital health marketing to a non-specialist audience without losing precision. It is written for people who have to make this area of health and pharmaceutical services work with the resources they already have. It closes by agreeing the smallest change to this aspect of health and pharmaceutical services that would make a visible difference.
Expected Learning Outcomes
Apply a repeatable review cycle to digital health marketing and act on what it produces.
Compare the organisation's handling of digital health marketing with recognised practice, and close the material gaps.
Apply root cause analysis to adverse events involving digital health marketing.
Build the quality indicators for digital health marketing that reflect patient outcome, not activity.
Protect patient confidentiality and data within digital health marketing.
Assess the current state of digital health marketing against a structured set of criteria rather than impressions.
Who Should Attend
Supply chain and biomedical staff supporting digital health marketing.
Hospital and health facility managers accountable for digital health marketing.
Training and development staff building internal capability in digital health marketing.
Managers with direct responsibility for digital health marketing within the clinical service.
Medical directors overseeing clinical governance of digital health marketing.
Nursing managers and clinical supervisors delivering digital health marketing.
Course Modules
Digital health marketing: staffing, capacity and demand
2 sessions · 8 pointsSession 1Infection risk created by digital health marketing
- Assemble the accreditation evidence pack for digital health marketing.
- Identify where judgement in digital health marketing is legitimate and where it is not.
- Check that records of digital health marketing answer the questions likely to be asked.
- Confirm licensing and regulatory requirements applying to digital health marketing are met.
Session 2Reading the current state of digital health marketing honestly
- Reduce unwarranted variation in digital health marketing between shifts and sites.
- Audit digital health marketing by observing practice, not by reading policy.
- Identify the data already collected that bears on digital health marketing.
- Map the clinical workflow for digital health marketing as it is actually performed.
Digital health marketing: medication and treatment safety
2 sessions · 8 pointsSession 1Designing digital health marketing so it helps rather than obstructs care
- Agree the smallest change to digital health marketing that would be visibly useful.
- Select quality indicators for digital health marketing that measure outcome rather than activity.
- Build the internal briefing that explains digital health marketing to those affected.
- Define acceptance criteria for digital health marketing in advance.
Session 2Getting other functions to support digital health marketing
- Set the review interval for digital health marketing and who attends.
- Set out how exceptions to digital health marketing are requested and approved.
- Rehearse the briefing on digital health marketing that would follow an incident.
- Verify cold chain and storage conditions for materials used in digital health marketing.
Digital health marketing: infection prevention and patient safety
2 sessions · 8 pointsSession 1Matching staffing on digital health marketing to real demand
- Confirm competence and continuing development for staff delivering digital health marketing.
- Name a single owner for each element of digital health marketing.
- Identify infection transmission risks created by digital health marketing and control them.
- Measure patient experience of digital health marketing and feed it back to the team.
Session 2Keeping supply and cold chain reliable for digital health marketing
- Close the loop: confirm changes to digital health marketing improved the indicator they targeted.
- Arrange the handover of digital health marketing so capability survives staff changes.
- Build medication safety checks into digital health marketing at the point of highest risk.
- Confirm patient data handled within digital health marketing meets confidentiality obligations.
Digital health marketing: confidentiality, consent and ethics
2 sessions · 8 pointsSession 1Comparing digital health marketing with recognised practice
- Close out actions on digital health marketing rather than leaving them open indefinitely.
- Plan continuity of digital health marketing during surge and outbreak conditions.
- Build the competence framework that supports digital health marketing.
- Cost digital health marketing per episode and identify avoidable waste.
Session 2Auditing digital health marketing at the bedside, not in the binder
- Write down the assumptions underpinning the approach to digital health marketing.
- Agree what will be standardised in digital health marketing and what will not.
- Define escalation criteria for deterioration detected through digital health marketing.
- Confirm that reporting on digital health marketing reaches the people who can act.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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