Reduce avoidable variation in how corporate storytelling is carried out across teams.
Developing Corporate Storytelling Skills
A working programme in corporate storytelling for managers who have to deliver with existing resources.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disputes about corporate storytelling begin as a conversation that was handled badly. People decide what this part of people management and development really means by watching who gets promoted. Participants leave with a method for this area of people management and development, not a set of opinions about it. The course leaves participants able to diagnose weaknesses in corporate storytelling before they become incidents. It is pitched for practitioners with responsibility for the people management and development discipline, not for observers of it. Exercises escalate in difficulty, ending with the ambiguous situations that make this aspect of people management and development hard in practice. The most reliable predictor of sound corporate storytelling is whether anyone reviews it when nothing has gone wrong. Plans for this part of people management and development often fail at the handover point between functions. Work concludes with a self-assessment of the wider people management and development agenda that participants can repeat annually.
Expected Learning Outcomes
Assess the current state of corporate storytelling against a structured set of criteria rather than impressions.
Equip managers to hold the difficult conversations corporate storytelling requires.
Present the case for investment in corporate storytelling in terms that a finance function will accept.
Review corporate storytelling annually against what actually happened, not what was intended.
Measure the effect of corporate storytelling on retention, performance and engagement.
Design a policy on corporate storytelling that is fair, lawful and actually usable by line managers.
Who Should Attend
Employee relations specialists handling cases arising from corporate storytelling.
Coordinators responsible for keeping records and documentation of corporate storytelling current.
Those responsible for briefing external stakeholders on corporate storytelling.
Reward and compensation staff whose frameworks interact with corporate storytelling.
Learning and development officers building capability in corporate storytelling.
Senior leaders accountable for the culture corporate storytelling produces.
Course Modules
Corporate storytelling: capability across the management line
2 sessions · 8 pointsSession 1Applying corporate storytelling consistently to the person you like least
- Pilot changes to corporate storytelling in one area before wider rollout.
- Review whether corporate storytelling is aligned with the objectives of the workforce.
- Confirm that contractual obligations around corporate storytelling are understood.
- Identify single points of dependency in corporate storytelling and reduce them.
Session 2What your existing data already says about corporate storytelling
- Define who decides on corporate storytelling and who may only recommend.
- Record the rationale for each significant choice made about corporate storytelling.
- Agree what will be standardised in corporate storytelling and what will not.
- Review corporate storytelling for unintended equity effects across groups.
Corporate storytelling: cost, benefit and workforce planning
2 sessions · 8 pointsSession 1Who answers for corporate storytelling, and to whom
- Assign responsibility for keeping documentation of corporate storytelling current.
- Estimate the resource corporate storytelling requires to run as designed.
- Map the handovers in corporate storytelling between functions and secure them.
- Decide what will be stopped to create capacity for corporate storytelling.
Session 2Keeping records on corporate storytelling that are lawful and useful
- Script the difficult conversation corporate storytelling requires and rehearse it.
- Arrange the handover of corporate storytelling so capability survives staff changes.
- Design the communication for corporate storytelling around the questions people will actually ask.
- Compare the cost of corporate storytelling with the cost of its absence.
Corporate storytelling: the manager conversation that decides the outcome
2 sessions · 8 pointsSession 1Reviewing corporate storytelling against what actually happened
- Compare intended and actual outcomes of corporate storytelling honestly.
- Anticipate the objections corporate storytelling will raise and prepare the answers.
- Estimate the cost of corporate storytelling and the cost of leaving it unchanged.
- Define the trigger that would require corporate storytelling to be redesigned.
Session 2Comparing corporate storytelling with recognised practice
- Ask employees what corporate storytelling feels like from their side.
- Plan succession for roles most exposed to corporate storytelling.
- Set the consistency check that catches uneven application of corporate storytelling.
- Prepare the response for the most likely failure in corporate storytelling.
Corporate storytelling: exceptions, appeals and difficult cases
2 sessions · 8 pointsSession 1Moving corporate storytelling from approval to execution
- Test the policy on corporate storytelling against three real cases from the past year.
- Identify the data the organisation already holds that bears on corporate storytelling.
- Set the review interval for corporate storytelling and who attends.
- Set the annual review point for corporate storytelling and who attends.
Session 2Writing a policy on corporate storytelling a line manager can actually use
- Build the appeals route for corporate storytelling and publish it.
- Verify six months later that changes to corporate storytelling have held.
- Confirm records relating to corporate storytelling meet retention and privacy rules.
- Check that corporate storytelling complies with current labour regulation in every location.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.