Build the archive and record of communication on visual storytelling.
Designing Visual Storytelling Strategies Through Images
A working programme in visual storytelling for managers who have to deliver with existing resources.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when visual storytelling is mishandled. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. It treats this area of communications and media practice as an operating discipline and equips participants to run it as one. Cases are chosen to expose the trade-offs in visual storytelling rather than to illustrate ideal conditions. Field experience suggests that the barrier to better this part of communications and media practice is rarely technical. It is pitched for practitioners with responsibility for this aspect of communications and media practice, not for observers of it. Teams frequently over-invest in documenting visual storytelling and under-invest in testing it. They gain the ability to sequence improvements to the communications and media practice capability in an order their organisation can absorb. Participants leave with a first-ninety-days plan for this part of communications and media practice rather than a set of notes.
Expected Learning Outcomes
Monitor sentiment and coverage relating to visual storytelling in useful time.
Manage communication with regulators and officials about visual storytelling.
Translate policy on visual storytelling into procedures that hold up under day-to-day pressure.
Establish what evidence would demonstrate that visual storytelling is under control.
Align communication on visual storytelling with legal and regulatory constraints.
Adapt recognised practice on visual storytelling to local constraints without hollowing it out.
Who Should Attend
Quality staff verifying that visual storytelling performs as designed.
Community relations staff engaging stakeholders about visual storytelling.
Spokespeople and executives who speak publicly about visual storytelling.
Journalists and editors working on stories involving visual storytelling.
Government relations and public affairs officers covering visual storytelling.
Public sector officials applying visual storytelling within a regulated framework.
Course Modules
Visual storytelling: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Correcting a false story about visual storytelling without amplifying it
- Anticipate the objections visual storytelling will raise and prepare the answers.
- Build the internal briefing that explains visual storytelling to those affected.
- Identify the journalists who actually cover visual storytelling and what they need.
- Map the handovers in visual storytelling between functions and secure them.
Session 2Telling staff about visual storytelling before the press does
- Check that records of visual storytelling answer the questions likely to be asked.
- Sequence internal notification about visual storytelling ahead of external release.
- Localise messaging on visual storytelling without fragmenting it.
- Identify where judgement in visual storytelling is legitimate and where it is not.
Visual storytelling: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Apologising for visual storytelling credibly
- Debrief after each significant episode involving visual storytelling.
- Review whether visual storytelling is aligned with the objectives of the communications function.
- Prepare the acknowledgement for visual storytelling that does not evade responsibility.
- Rehearse the hostile interview on visual storytelling with a real challenger.
Session 2Keeping visual storytelling alive after the initial push
- Decide what will be stopped to create capacity for visual storytelling.
- Name the crisis roles for visual storytelling and confirm authority to speak.
- Build a stakeholder map for visual storytelling and the message each needs.
- Write the three key messages on visual storytelling and test them against hard questions.
Visual storytelling: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1What has to be agreed before work on visual storytelling starts
- Set the review interval for visual storytelling and who attends.
- Set the response time target for enquiries about visual storytelling.
- Review whether coverage of visual storytelling changed anything that matters.
- Remove steps in visual storytelling that add effort without adding assurance.
Session 2The decisions in visual storytelling that cannot be delegated
- Set out the decisions in visual storytelling that require sign-off and by whom.
- Define what success in communicating visual storytelling looks like, numerically.
- Confirm that contractual obligations around visual storytelling are understood.
- Prepare the holding statement for visual storytelling in advance.
Visual storytelling: message architecture and discipline
2 sessions · 8 pointsSession 1Measuring communication on visual storytelling beyond clippings
- Configure monitoring that flags coverage of visual storytelling within the hour.
- Agree who signs off statements on visual storytelling outside working hours.
- Agree what will be standardised in visual storytelling and what will not.
- Name a single owner for each element of visual storytelling.
Session 2Rebuilding trust after visual storytelling
- Check communication on visual storytelling against legal and regulatory constraint.
- Check that visual storytelling still works when volumes rise unexpectedly.
- Arrange the handover of visual storytelling so capability survives staff changes.
- Build the competence framework that supports visual storytelling.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.