Assess the current state of transparent employee channels against a structured set of criteria rather than impressions.
Designing Transparent Internal Communication Channels with Employees
A structured, applied course in transparent employee channels — designed to be used the week you return.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering transparent employee channels are working to a deadline you do not control. Reputation built over years is re-assessed publicly within hours when this strand of communications and media practice is mishandled. It concentrates on the parts of the wider communications and media practice agenda that determine outcomes and treats the rest proportionately. Post-incident reviews keep identifying weaknesses in transparent employee channels that were visible long before the incident. It is pitched for practitioners with responsibility for the practice within communications and media practice, not for observers of it. Participants test their assumptions about this strand of communications and media practice against scenarios designed to break weak ones. The programme builds the judgement to know which parts of transparent employee channels to standardise and which to leave flexible. The difficulty is not agreeing that the communications and media practice capability matters — it is deciding what to stop doing to make room for it. Participants leave with a first-ninety-days plan for this strand of communications and media practice rather than a set of notes.
Expected Learning Outcomes
Coordinate messaging on transparent employee channels across markets and languages.
Integrate transparent employee channels into existing management routines rather than running it separately.
Sequence internal and external communication about transparent employee channels correctly.
Build the archive and record of communication on transparent employee channels.
Measure the effect of communication on transparent employee channels beyond volume of coverage.
Sequence improvements to transparent employee channels so that each step makes the next one easier.
Who Should Attend
Team leaders and supervisors who put transparent employee channels into practice day to day.
Internal communications staff explaining transparent employee channels to employees.
Crisis management team members with a role in transparent employee channels.
Public relations and communications managers responsible for transparent employee channels.
Government relations and public affairs officers covering transparent employee channels.
Quality staff verifying that transparent employee channels performs as designed.
Course Modules
Transparent employee channels: message architecture and discipline
2 sessions · 8 pointsSession 1Measuring communication on transparent employee channels beyond clippings
- Anticipate the objections transparent employee channels will raise and prepare the answers.
- Configure monitoring that flags coverage of transparent employee channels within the hour.
- Remove steps in transparent employee channels that add effort without adding assurance.
- Identify the journalists who actually cover transparent employee channels and what they need.
Session 2Coordinating transparent employee channels across markets and languages
- Record the rationale for each significant choice made about transparent employee channels.
- Assign responsibility for keeping documentation of transparent employee channels current.
- Agree the indicators that will show whether transparent employee channels is improving.
- Define what success in communicating transparent employee channels looks like, numerically.
Transparent employee channels: media relations and the working journalist
2 sessions · 8 pointsSession 1Telling staff about transparent employee channels before the press does
- Decide in advance when to correct misinformation about transparent employee channels and when not to.
- Establish who is informed, consulted and accountable in transparent employee channels.
- Check communication on transparent employee channels against legal and regulatory constraint.
- Sequence internal notification about transparent employee channels ahead of external release.
Session 2Rebuilding trust after transparent employee channels
- Distinguish symptoms from causes when transparent employee channels underperforms.
- Prepare the acknowledgement for transparent employee channels that does not evade responsibility.
- Establish what evidence demonstrates transparent employee channels is under control.
- Write down the assumptions underpinning the approach to transparent employee channels.
Transparent employee channels: misinformation, correction and restraint
2 sessions · 8 pointsSession 1The hard cases in transparent employee channels and how to reason about them
- Establish the boundary of transparent employee channels and record what sits outside it.
- Name a single owner for each element of transparent employee channels.
- Rehearse the hostile interview on transparent employee channels with a real challenger.
- Archive every statement issued on transparent employee channels with date and approver.
Session 2The three messages on transparent employee channels you will not move from
- Estimate the resource transparent employee channels requires to run as designed.
- Write the three key messages on transparent employee channels and test them against hard questions.
- Agree who signs off statements on transparent employee channels outside working hours.
- Plan the recovery sequence after a reputational event involving transparent employee channels.
Transparent employee channels: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Building the method for transparent employee channels step by step
- Reduce the variation in how transparent employee channels is carried out between teams.
- Debrief after each significant episode involving transparent employee channels.
- Localise messaging on transparent employee channels without fragmenting it.
- Name the crisis roles for transparent employee channels and confirm authority to speak.
Session 2Moving transparent employee channels from approval to execution
- Set out how exceptions to transparent employee channels are requested and approved.
- Record what was learned when transparent employee channels did not go as planned.
- Review whether coverage of transparent employee channels changed anything that matters.
- Identify where judgement in transparent employee channels is legitimate and where it is not.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.