Build relationships with media covering new spokesperson training before you need them.
Designing Training Programmes for New Spokespeople on Media Fundamentals
Practical training in new spokesperson training, grounded in real cases and applied to your own operation.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving new spokesperson training is itself a statement. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. The programme uses small-group work so that each participant's treatment of this strand of communications and media practice is examined, not just described. The version of new spokesperson training described in the manual and the version practised on the floor tend to diverge over time. Mature organisations treat the communications and media practice capability as a standing capability rather than a project that finishes. The programme works equally well for those formalising the wider communications and media practice agenda for the first time and those improving an existing approach. Participants develop a defensible line of reasoning for the choices they make about new spokesperson training. Participants leave with a method for the communications and media practice capability, not a set of opinions about it. The final session converts the week's work on the wider communications and media practice agenda into commitments with owners and dates.
Expected Learning Outcomes
Protect the personal reputation of leaders associated with new spokesperson training.
Establish what evidence would demonstrate that new spokesperson training is under control.
Coordinate messaging on new spokesperson training across markets and languages.
Translate policy on new spokesperson training into procedures that hold up under day-to-day pressure.
Prepare the apology or acknowledgement for new spokesperson training that is credible.
Recognise early indicators that new spokesperson training is drifting away from its intended design.
Who Should Attend
Internal communications staff explaining new spokesperson training to employees.
Procurement and contracting staff whose agreements set obligations around new spokesperson training.
Investor relations officers communicating new spokesperson training to markets.
Digital and social media managers handling new spokesperson training online.
Spokespeople and executives who speak publicly about new spokesperson training.
Experienced practitioners formalising an approach to new spokesperson training that has grown up informally.
Course Modules
New spokesperson training: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Comparing new spokesperson training with recognised practice
- Define the trigger that would require new spokesperson training to be redesigned.
- Define acceptance criteria for new spokesperson training in advance.
- Name a single owner for each element of new spokesperson training.
- Prepare the acknowledgement for new spokesperson training that does not evade responsibility.
Session 2Correcting a false story about new spokesperson training without amplifying it
- Prepare the summary of new spokesperson training that senior management will read.
- Set the response time target for enquiries about new spokesperson training.
- Decide in advance when to correct misinformation about new spokesperson training and when not to.
- Localise messaging on new spokesperson training without fragmenting it.
New spokesperson training: message architecture and discipline
2 sessions · 8 pointsSession 1Rebuilding trust after new spokesperson training
- Define what success in communicating new spokesperson training looks like, numerically.
- Check communication on new spokesperson training against legal and regulatory constraint.
- Set out how exceptions to new spokesperson training are requested and approved.
- Prepare the holding statement for new spokesperson training in advance.
Session 2Reviewing new spokesperson training when nothing has gone wrong
- Establish who is informed, consulted and accountable in new spokesperson training.
- Map the handovers in new spokesperson training between functions and secure them.
- Review whether coverage of new spokesperson training changed anything that matters.
- Agree who signs off statements on new spokesperson training outside working hours.
New spokesperson training: internal audiences and sequencing
2 sessions · 8 pointsSession 1Testing new spokesperson training before relying on it
- Sequence internal notification about new spokesperson training ahead of external release.
- Assign responsibility for keeping documentation of new spokesperson training current.
- Plan the sequence in which improvements to new spokesperson training will be introduced.
- Prepare the response for the most likely failure in new spokesperson training.
Session 2Monitoring new spokesperson training in time to act
- Anticipate the objections new spokesperson training will raise and prepare the answers.
- Draft materials on new spokesperson training that need no rewriting to be published.
- Identify the journalists who actually cover new spokesperson training and what they need.
- Rank the weaknesses in new spokesperson training by consequence rather than by ease of fixing.
New spokesperson training: materials a journalist can actually use
2 sessions · 8 pointsSession 1Writing on new spokesperson training so a journalist can publish it
- Write the three key messages on new spokesperson training and test them against hard questions.
- Build a stakeholder map for new spokesperson training and the message each needs.
- Debrief after each significant episode involving new spokesperson training.
- Name the crisis roles for new spokesperson training and confirm authority to speak.
Session 2Measuring communication on new spokesperson training beyond clippings
- Build the internal briefing that explains new spokesperson training to those affected.
- Close out actions on new spokesperson training rather than leaving them open indefinitely.
- Set out the decisions in new spokesperson training that require sign-off and by whom.
- Identify single points of dependency in new spokesperson training and reduce them.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.