Set the attribution model for brand relaunch strategy and understand its limits.
Designing Successful Brand Relaunch Strategies
Practical training in brand relaunch strategy, grounded in real cases and applied to your own operation.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Discounting solves a problem in brand relaunch strategy today and creates a larger one next quarter. Most disappointing results in the marketing and commercial practice capability trace back to an audience defined too broadly. The programme builds the judgement to know which parts of this area of marketing and commercial practice to standardise and which to leave flexible. The course gives participants a defensible structure for brand relaunch strategy and the judgement to adapt it. Work is grounded in real cases drawn from this strand of marketing and commercial practice, which each participant adapts to conditions in their own organisation. Ambition around the marketing and commercial practice capability outruns capacity unless the sequencing is deliberate. It is pitched for practitioners with responsibility for brand relaunch strategy, not for observers of it. Benchmarking exercises repeatedly place this area of marketing and commercial practice among the areas with the widest performance spread. Participants finish with a short, specific brief on the wider marketing and commercial practice agenda ready to put in front of a decision maker.
Expected Learning Outcomes
Build the positioning for brand relaunch strategy around a claim competitors cannot honestly make.
Define the audience for brand relaunch strategy precisely enough to exclude people.
Present the case for investment in brand relaunch strategy in terms that a finance function will accept.
Structure pricing for brand relaunch strategy to reflect value rather than cost.
Translate policy on brand relaunch strategy into procedures that hold up under day-to-day pressure.
Design a training and briefing approach that sustains competence in brand relaunch strategy.
Who Should Attend
Officers preparing reports on brand relaunch strategy for boards or oversight committees.
Business development managers pursuing opportunities in brand relaunch strategy.
Retail and channel managers executing brand relaunch strategy in the field.
Account managers responsible for retention within brand relaunch strategy.
Project and programme managers whose delivery depends on brand relaunch strategy.
Digital marketing specialists executing brand relaunch strategy.
Course Modules
Brand relaunch strategy: channels, content and creative
2 sessions · 8 pointsSession 1What has to be agreed before work on brand relaunch strategy starts
- Compare cost of acquisition against value in brand relaunch strategy.
- Define the handover point between marketing and sales in brand relaunch strategy.
- Describe the buyer for brand relaunch strategy specifically enough to name who is excluded.
- Map the handovers in brand relaunch strategy between functions and secure them.
Session 2Defining the audience for brand relaunch strategy narrowly enough to matter
- Build the content that answers the buyer's real question about brand relaunch strategy.
- Compare the cost of brand relaunch strategy with the cost of its absence.
- Confirm that contractual obligations around brand relaunch strategy are understood.
- Estimate the resource brand relaunch strategy requires to run as designed.
Brand relaunch strategy: objection handling and negotiation
2 sessions · 8 pointsSession 1Qualifying out of brand relaunch strategy early and without guilt
- Agree the smallest change to brand relaunch strategy that would be visibly useful.
- Review whether brand relaunch strategy is aligned with the objectives of the commercial team.
- Check that brand relaunch strategy still works when volumes rise unexpectedly.
- Set the discount authority for brand relaunch strategy and require justification.
Session 2Pricing brand relaunch strategy on value rather than cost
- Write down the assumptions underpinning the approach to brand relaunch strategy.
- Select channels for brand relaunch strategy based on evidence, then cut the rest.
- Map the decision journey for brand relaunch strategy and mark where the choice is actually made.
- Write the positioning claim for brand relaunch strategy and test whether a competitor could say it too.
Brand relaunch strategy: pricing, value and discount control
2 sessions · 8 pointsSession 1Comparing brand relaunch strategy with recognised practice
- Arrange the handover of brand relaunch strategy so capability survives staff changes.
- Test creative for brand relaunch strategy at small scale before full commitment.
- Choose the next segment for brand relaunch strategy and state why it is next.
- Agree the attribution model for brand relaunch strategy and state its known limits.
Session 2Building the method for brand relaunch strategy step by step
- Identify the data already collected that bears on brand relaunch strategy.
- Script the three most common objections in brand relaunch strategy and the responses.
- Anticipate the objections brand relaunch strategy will raise and prepare the answers.
- Build the competence framework that supports brand relaunch strategy.
Brand relaunch strategy: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Keeping customers acquired through brand relaunch strategy
- Define acceptance criteria for brand relaunch strategy in advance.
- Measure lifetime value from brand relaunch strategy, not just first purchase.
- Agree what will be standardised in brand relaunch strategy and what will not.
- Design the retention action triggered when a customer of brand relaunch strategy goes quiet.
Session 2Measuring brand relaunch strategy when attribution is imperfect
- Structure pricing for brand relaunch strategy against perceived value.
- Name a single owner for each element of brand relaunch strategy.
- Document the sales process for brand relaunch strategy so a new joiner can follow it.
- Build the internal briefing that explains brand relaunch strategy to those affected.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.