Journalists covering digital source verification are working to a deadline you do not control. Credibility in this area of communications and media practice is spent quickly and rebuilt slowly. Participants come from operational and oversight roles, and both perspectives on this aspect of communications and media practice are used deliberately. Across sectors, teams that rehearse digital source verification outperform teams that only plan it. Work is grounded in real cases drawn from the wider communications and media practice agenda, which each participant adapts to conditions in their own organisation. Content is organised around the decisions practitioners actually face in this area of communications and media practice, not around theory headings. The programme builds the judgement to know which parts of digital source verification to standardise and which to leave flexible. The version of the communications and media practice capability described in the manual and the version practised on the floor tend to diverge over time. The programme ends where implementation begins, with the wider communications and media practice agenda broken into steps someone can start on Monday.
Expected Learning Outcomes
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Manage communication with regulators and officials about digital source verification.
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Define the key messages for digital source verification and hold to them under pressure.
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Protect the personal reputation of leaders associated with digital source verification.
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Plan the handover of digital source verification so that capability is not lost when key staff move on.
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Align communication on digital source verification with legal and regulatory constraints.
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Present the case for investment in digital source verification in terms that a finance function will accept.
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Distinguish the parts of digital source verification that must be standardised from those that require judgement.
Who Should Attend
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Staff seconded into improvement work on digital source verification.
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Internal auditors reviewing how digital source verification is designed and operated.
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Crisis management team members with a role in digital source verification.
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Community relations staff engaging stakeholders about digital source verification.
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Investor relations officers communicating digital source verification to markets.
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Journalists and editors working on stories involving digital source verification.
Course Modules
Open any module to see its sessions and topics.
01
Digital source verification: measurement beyond coverage volume
2 sessions · 8 points
Session 1Building lasting competence in digital source verification
Close out actions on digital source verification rather than leaving them open indefinitely.
Draft materials on digital source verification that need no rewriting to be published.
Check communication on digital source verification against legal and regulatory constraint.
Set the response time target for enquiries about digital source verification.
Session 2Getting other functions to support digital source verification
Identify where judgement in digital source verification is legitimate and where it is not.
Plan the recovery sequence after a reputational event involving digital source verification.
Decide in advance when to correct misinformation about digital source verification and when not to.
Prepare the response for the most likely failure in digital source verification.
02
Digital source verification: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Measuring communication on digital source verification beyond clippings
Write the three key messages on digital source verification and test them against hard questions.
Configure monitoring that flags coverage of digital source verification within the hour.
Identify the journalists who actually cover digital source verification and what they need.
Write down the assumptions underpinning the approach to digital source verification.
Session 2Rebuilding trust after digital source verification
Set out how exceptions to digital source verification are requested and approved.
Confirm that those complying with digital source verification understand why it exists.
Establish who is informed, consulted and accountable in digital source verification.
Record the rationale for each significant choice made about digital source verification.
03
Digital source verification: recovery and rebuilding credibility
2 sessions · 8 points
Session 1Building media relationships on digital source verification before you need them
Reduce the variation in how digital source verification is carried out between teams.
Name the crisis roles for digital source verification and confirm authority to speak.
Set escalation thresholds for digital source verification that work out of hours.
Sequence internal notification about digital source verification ahead of external release.
Session 2Comparing digital source verification with recognised practice
Agree what will be standardised in digital source verification and what will not.
Prepare the acknowledgement for digital source verification that does not evade responsibility.
Compare the cost of digital source verification with the cost of its absence.
Benchmark the organisation's digital source verification against comparable operations.
04
Digital source verification: media relations and the working journalist
2 sessions · 8 points
Session 1Coordinating digital source verification across markets and languages
Define what success in communicating digital source verification looks like, numerically.
Debrief after each significant episode involving digital source verification.
Agree who signs off statements on digital source verification outside working hours.
Rehearse the hostile interview on digital source verification with a real challenger.
Session 2Monitoring digital source verification in time to act
Build the competence framework that supports digital source verification.
Plan the sequence in which improvements to digital source verification will be introduced.
Distinguish symptoms from causes when digital source verification underperforms.
Review whether coverage of digital source verification changed anything that matters.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
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