Design the crisis response plan for pre-publication verification with named roles and pre-agreed authority.
Designing Strategies to Verify News Accuracy Before Publication
An applied course in pre-publication verification built around the decisions practitioners actually face.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering pre-publication verification are working to a deadline you do not control. Internal audiences learn about the practice within communications and media practice from the news unless you reach them first. The outcome is a practitioner who can hold a position on the communications and media practice capability and revise it on evidence. It treats pre-publication verification as an operating discipline and equips participants to run it as one. Cases are chosen to expose the trade-offs in the wider communications and media practice agenda rather than to illustrate ideal conditions. A common pattern is strong design of this strand of communications and media practice paired with weak follow-through. Across sectors, teams that rehearse pre-publication verification outperform teams that only plan it. Participants who influence this aspect of communications and media practice without directly controlling it will find the content directly usable. It closes by agreeing the smallest change to this strand of communications and media practice that would make a visible difference.
Expected Learning Outcomes
Communicate the purpose of pre-publication verification to those who have to comply with it.
Prepare spokespeople to handle hostile questioning on pre-publication verification.
Measure the effect of communication on pre-publication verification beyond volume of coverage.
Set the minimum documentation for pre-publication verification that is genuinely necessary, and stop there.
Apply a repeatable review cycle to pre-publication verification and act on what it produces.
Monitor sentiment and coverage relating to pre-publication verification in useful time.
Who Should Attend
Content producers creating material about pre-publication verification.
Procurement and contracting staff whose agreements set obligations around pre-publication verification.
Spokespeople and executives who speak publicly about pre-publication verification.
Agency and consultancy advisers supporting clients on pre-publication verification.
Digital and social media managers handling pre-publication verification online.
Business partners who must understand pre-publication verification well enough to challenge it.
Course Modules
Pre-publication verification: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Rebuilding trust after pre-publication verification
- Build a stakeholder map for pre-publication verification and the message each needs.
- Check that records of pre-publication verification answer the questions likely to be asked.
- Identify the journalists who actually cover pre-publication verification and what they need.
- Set out how exceptions to pre-publication verification are requested and approved.
Session 2Measuring communication on pre-publication verification beyond clippings
- Benchmark the organisation's pre-publication verification against comparable operations.
- Write the three key messages on pre-publication verification and test them against hard questions.
- Localise messaging on pre-publication verification without fragmenting it.
- Review whether coverage of pre-publication verification changed anything that matters.
Pre-publication verification: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Writing on pre-publication verification so a journalist can publish it
- Debrief after each significant episode involving pre-publication verification.
- Configure monitoring that flags coverage of pre-publication verification within the hour.
- Distinguish symptoms from causes when pre-publication verification underperforms.
- Rank the weaknesses in pre-publication verification by consequence rather than by ease of fixing.
Session 2Testing pre-publication verification before relying on it
- Record what was learned when pre-publication verification did not go as planned.
- Archive every statement issued on pre-publication verification with date and approver.
- Assign responsibility for keeping documentation of pre-publication verification current.
- Plan the sequence in which improvements to pre-publication verification will be introduced.
Pre-publication verification: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1The decisions in pre-publication verification that cannot be delegated
- Agree who signs off statements on pre-publication verification outside working hours.
- Test the procedure for pre-publication verification against a realistic scenario.
- Define what success in communicating pre-publication verification looks like, numerically.
- Rehearse the hostile interview on pre-publication verification with a real challenger.
Session 2Where pre-publication verification typically breaks, and why
- Confirm that those complying with pre-publication verification understand why it exists.
- Set out the decisions in pre-publication verification that require sign-off and by whom.
- Agree the smallest change to pre-publication verification that would be visibly useful.
- Collect evidence on the present handling of pre-publication verification before proposing changes.
Pre-publication verification: message architecture and discipline
2 sessions · 8 pointsSession 1Correcting a false story about pre-publication verification without amplifying it
- Confirm that contractual obligations around pre-publication verification are understood.
- Identify where judgement in pre-publication verification is legitimate and where it is not.
- Name the crisis roles for pre-publication verification and confirm authority to speak.
- Check communication on pre-publication verification against legal and regulatory constraint.
Session 2Building media relationships on pre-publication verification before you need them
- Sequence internal notification about pre-publication verification ahead of external release.
- Decide in advance when to correct misinformation about pre-publication verification and when not to.
- Prepare the acknowledgement for pre-publication verification that does not evade responsibility.
- Agree the indicators that will show whether pre-publication verification is improving.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.