The first version of a story about crisis scenario simulation tends to become the reference version. Reputation built over years is re-assessed publicly within hours when this aspect of communications and media practice is mishandled. Participants leave with a method for this part of communications and media practice, not a set of opinions about it. They gain the ability to sequence improvements to crisis scenario simulation in an order their organisation can absorb. It is designed for mixed groups, so that the communications and media practice capability is examined from more than one functional angle. Moving the wider communications and media practice agenda from written policy into daily practice is not achieved by a single decision. Cases are chosen to expose the trade-offs in crisis scenario simulation rather than to illustrate ideal conditions. Field experience suggests that the barrier to better the communications and media practice capability is rarely technical. Work concludes with a self-assessment of this part of communications and media practice that participants can repeat annually.
Expected Learning Outcomes
✓
Test the organisation's response to crisis scenario simulation under conditions that are less than ideal.
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Manage communication with regulators and officials about crisis scenario simulation.
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Plan the recovery arc after a reputational event involving crisis scenario simulation.
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Design the digital and social response protocol for crisis scenario simulation.
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Prepare spokespeople to handle hostile questioning on crisis scenario simulation.
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Reduce avoidable variation in how crisis scenario simulation is carried out across teams.
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Assign clear ownership for each element of crisis scenario simulation across the functions involved.
Who Should Attend
✓
Members of committees that take decisions affecting crisis scenario simulation.
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Public relations and communications managers responsible for crisis scenario simulation.
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Business partners who must understand crisis scenario simulation well enough to challenge it.
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Internal communications staff explaining crisis scenario simulation to employees.
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Content producers creating material about crisis scenario simulation.
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Crisis management team members with a role in crisis scenario simulation.
Course Modules
Open any module to see its sessions and topics.
01
Crisis scenario simulation: internal audiences and sequencing
2 sessions · 8 points
Session 1Keeping crisis scenario simulation alive after the initial push
Define acceptance criteria for crisis scenario simulation in advance.
Build a stakeholder map for crisis scenario simulation and the message each needs.
Build the competence framework that supports crisis scenario simulation.
Prepare the acknowledgement for crisis scenario simulation that does not evade responsibility.
Session 2Measuring communication on crisis scenario simulation beyond clippings
Remove steps in crisis scenario simulation that add effort without adding assurance.
Localise messaging on crisis scenario simulation without fragmenting it.
Collect evidence on the present handling of crisis scenario simulation before proposing changes.
Confirm that contractual obligations around crisis scenario simulation are understood.
02
Crisis scenario simulation: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Building lasting competence in crisis scenario simulation
Identify the journalists who actually cover crisis scenario simulation and what they need.
Debrief after each significant episode involving crisis scenario simulation.
Prepare the holding statement for crisis scenario simulation in advance.
Agree who signs off statements on crisis scenario simulation outside working hours.
Session 2Coordinating crisis scenario simulation across markets and languages
Establish who is informed, consulted and accountable in crisis scenario simulation.
Define what success in communicating crisis scenario simulation looks like, numerically.
Archive every statement issued on crisis scenario simulation with date and approver.
Test the procedure for crisis scenario simulation against a realistic scenario.
