Build community and stakeholder engagement around media content performance.
Designing Strategies to Measure the Performance of Published Media Content
Build a working method for media content performance that stands up to scrutiny and survives daily pressure.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about media content performance from the news unless you reach them first. Journalists covering this part of communications and media practice are working to a deadline you do not control. The programme takes participants through the wider communications and media practice agenda end to end, from framing the problem to closing it out. Participants come from operational and oversight roles, and both perspectives on media content performance are used deliberately. The method assumes participants will be challenged on their handling of this strand of communications and media practice and prepares them for it. Teams frequently over-invest in documenting the wider communications and media practice agenda and under-invest in testing it. The most reliable predictor of sound media content performance is whether anyone reviews it when nothing has gone wrong. They gain the ability to sequence improvements to this area of communications and media practice in an order their organisation can absorb. The course ends by identifying what the participant will stop doing to make this aspect of communications and media practice sustainable.
Expected Learning Outcomes
Design the crisis response plan for media content performance with named roles and pre-agreed authority.
Compare the organisation's handling of media content performance with recognised practice, and close the material gaps.
Prepare the apology or acknowledgement for media content performance that is credible.
Design the digital and social response protocol for media content performance.
Select indicators that show whether media content performance is improving, and reject those that only look useful.
Structure records of media content performance so that they answer the questions an auditor will actually ask.
Who Should Attend
Consultants and advisers supporting clients on media content performance.
Investor relations officers communicating media content performance to markets.
Agency and consultancy advisers supporting clients on media content performance.
Crisis management team members with a role in media content performance.
Content producers creating material about media content performance.
Quality staff verifying that media content performance performs as designed.
Course Modules
Media content performance: media relations and the working journalist
2 sessions · 8 pointsSession 1The decisions in media content performance that cannot be delegated
- Remove steps in media content performance that add effort without adding assurance.
- Review whether media content performance is aligned with the objectives of the communications function.
- Map the handovers in media content performance between functions and secure them.
- Set the response time target for enquiries about media content performance.
Session 2The hard cases in media content performance and how to reason about them
- Build a stakeholder map for media content performance and the message each needs.
- Decide in advance when to correct misinformation about media content performance and when not to.
- Review whether coverage of media content performance changed anything that matters.
- Agree the indicators that will show whether media content performance is improving.
Media content performance: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Making media content performance work when resources are constrained
- Prepare the acknowledgement for media content performance that does not evade responsibility.
- Localise messaging on media content performance without fragmenting it.
- Write the three key messages on media content performance and test them against hard questions.
- Define what success in communicating media content performance looks like, numerically.
Session 2Monitoring media content performance in time to act
- Confirm that reporting on media content performance reaches the people who can act.
- Prepare the summary of media content performance that senior management will read.
- Anticipate the objections media content performance will raise and prepare the answers.
- Plan the recovery sequence after a reputational event involving media content performance.
Media content performance: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Rebuilding trust after media content performance
- Draft materials on media content performance that need no rewriting to be published.
- Name the crisis roles for media content performance and confirm authority to speak.
- Confirm that contractual obligations around media content performance are understood.
- Sequence internal notification about media content performance ahead of external release.
Session 2Coordinating media content performance across markets and languages
- Set escalation thresholds for media content performance that work out of hours.
- Define the trigger that would require media content performance to be redesigned.
- Check that media content performance still works when volumes rise unexpectedly.
- Establish what evidence demonstrates media content performance is under control.
Media content performance: materials a journalist can actually use
2 sessions · 8 pointsSession 1Answering the hostile question about media content performance
- Identify the journalists who actually cover media content performance and what they need.
- Estimate the resource media content performance requires to run as designed.
- Identify single points of dependency in media content performance and reduce them.
- Rehearse the hostile interview on media content performance with a real challenger.
Session 2Building media relationships on media content performance before you need them
- Prepare the holding statement for media content performance in advance.
- Configure monitoring that flags coverage of media content performance within the hour.
- Identify the data already collected that bears on media content performance.
- Identify where judgement in media content performance is legitimate and where it is not.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.