Sequence internal and external communication about digital public relations impact correctly.
Designing Strategies to Measure the Digital Impact of Public Relations Campaigns
Develop the judgement and the documentation needed to run digital public relations impact properly.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about digital public relations impact from the news unless you reach them first. Reputation built over years is re-assessed publicly within hours when relations impact is mishandled. Benchmarking exercises repeatedly place the communications and media practice discipline among the areas with the widest performance spread. Participants come from operational and oversight roles, and both perspectives on digital public relations impact are used deliberately. Every module pairs a short input on this strand of communications and media practice with structured practice on the participant's own material. Buying a tool rarely fixes relations impact; the underlying capability has to be built internally first. The course gives participants a defensible structure for digital public relations impact and the judgement to adapt it. The outcome is a practitioner who can hold a position on relations impact and revise it on evidence. The final module sets out how progress on the communications and media practice capability will be evidenced six months later.
Expected Learning Outcomes
Build the archive and record of communication on relations impact.
Protect the personal reputation of leaders associated with digital public relations impact.
Build a register of the risks attaching to relations impact and keep it current.
Apply a repeatable review cycle to digital public relations impact and act on what it produces.
Prepare the apology or acknowledgement for relations impact that is credible.
Set acceptance criteria for digital public relations impact before work begins rather than after.
Who Should Attend
Agency and consultancy advisers supporting clients on digital public relations impact.
Spokespeople and executives who speak publicly about relations impact.
Specialists advising senior management on digital public relations impact.
Members of committees that take decisions affecting relations impact.
Crisis management team members with a role in digital public relations impact.
Investor relations officers communicating relations impact to markets.
Course Modules
Digital public relations impact: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Who answers for digital public relations impact, and to whom
- Draft materials on digital public relations impact that need no rewriting to be published.
- Agree what will be standardised in relations impact and what will not.
- Plan the recovery sequence after a reputational event involving digital public relations impact.
- Define what success in communicating relations impact looks like, numerically.
Session 2Building media relationships on relations impact before you need them
- Agree who signs off statements on digital public relations impact outside working hours.
- Compare the cost of relations impact with the cost of its absence.
- Set out how exceptions to digital public relations impact are requested and approved.
- Write the three key messages on relations impact and test them against hard questions.
Relations impact: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1The three messages on relations impact you will not move from
- Review whether coverage of digital public relations impact changed anything that matters.
- Set the response time target for enquiries about relations impact.
- Establish what evidence demonstrates digital public relations impact is under control.
- Rank the weaknesses in relations impact by consequence rather than by ease of fixing.
Session 2Making relations impact work when resources are constrained
- Decide what will be stopped to create capacity for digital public relations impact.
- Plan the sequence in which improvements to relations impact will be introduced.
- Verify six months later that changes to digital public relations impact have held.
- Check that records of relations impact answer the questions likely to be asked.
Relations impact: message architecture and discipline
2 sessions · 8 pointsSession 1Coordinating relations impact across markets and languages
- Arrange the handover of digital public relations impact so capability survives staff changes.
- Test the procedure for relations impact against a realistic scenario.
- Localise messaging on digital public relations impact without fragmenting it.
- Archive every statement issued on relations impact with date and approver.
Session 2Closing out digital public relations impact and capturing what was learned
- Define the trigger that would require digital public relations impact to be redesigned.
- Write down the assumptions underpinning the approach to relations impact.
- Check that digital public relations impact still works when volumes rise unexpectedly.
- Configure monitoring that flags coverage of relations impact within the hour.
Relations impact: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Telling staff about relations impact before the press does
- Agree the indicators that will show whether digital public relations impact is improving.
- Build a stakeholder map for relations impact and the message each needs.
- Identify the journalists who actually cover digital public relations impact and what they need.
- Prepare the acknowledgement for relations impact that does not evade responsibility.
Session 2Correcting a false story about relations impact without amplifying it
- Rehearse the hostile interview on digital public relations impact with a real challenger.
- Name the crisis roles for relations impact and confirm authority to speak.
- Prepare the holding statement for digital public relations impact in advance.
- Prepare the summary of relations impact that senior management will read.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.