Credibility in corporate reputation indicators is spent quickly and rebuilt slowly. Journalists covering the practice within communications and media practice are working to a deadline you do not control. The content is relevant to those who own this strand of communications and media practice and to those who are held accountable for its results. The teaching approach is deliberately practical: participants build a communications plan for corporate reputation indicators as they go. Applied research in communications and media practice consistently shows that early structure around the communications and media practice discipline reduces downstream rework. A common pattern is strong design of the practice within communications and media practice paired with weak follow-through. The programme takes participants through corporate reputation indicators end to end, from framing the problem to closing it out. Participants gain a clear basis for measuring what this strand of communications and media practice has actually achieved. The final session converts the week's work on this aspect of communications and media practice into commitments with owners and dates.
Expected Learning Outcomes
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Estimate what corporate reputation indicators costs to run properly, and what is lost when it is not.
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Coordinate messaging on corporate reputation indicators across markets and languages.
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Build a concise communications plan for corporate reputation indicators that colleagues can follow without further explanation.
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Sequence internal and external communication about corporate reputation indicators correctly.
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Design the crisis response plan for corporate reputation indicators with named roles and pre-agreed authority.
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Prepare spokespeople to handle hostile questioning on corporate reputation indicators.
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Build a register of the risks attaching to corporate reputation indicators and keep it current.
Who Should Attend
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Officers preparing reports on corporate reputation indicators for boards or oversight committees.
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Government relations and public affairs officers covering corporate reputation indicators.
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Spokespeople and executives who speak publicly about corporate reputation indicators.
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Investor relations officers communicating corporate reputation indicators to markets.
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Internal communications staff explaining corporate reputation indicators to employees.
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Specialists advising senior management on corporate reputation indicators.
Course Modules
Open any module to see its sessions and topics.
01
Corporate reputation indicators: recovery and rebuilding credibility
2 sessions · 8 points
Session 1Correcting a false story about corporate reputation indicators without amplifying it
Distinguish symptoms from causes when corporate reputation indicators underperforms.
Debrief after each significant episode involving corporate reputation indicators.
Define what success in communicating corporate reputation indicators looks like, numerically.
Decide what will be stopped to create capacity for corporate reputation indicators.
Session 2Testing corporate reputation indicators before relying on it
Estimate the resource corporate reputation indicators requires to run as designed.
Verify six months later that changes to corporate reputation indicators have held.
Configure monitoring that flags coverage of corporate reputation indicators within the hour.
Archive every statement issued on corporate reputation indicators with date and approver.
02
Corporate reputation indicators: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Answering the hostile question about corporate reputation indicators
Rehearse the hostile interview on corporate reputation indicators with a real challenger.
Map the handovers in corporate reputation indicators between functions and secure them.
Prepare the holding statement for corporate reputation indicators in advance.
Reduce the variation in how corporate reputation indicators is carried out between teams.
Session 2Coordinating corporate reputation indicators across markets and languages
Plan the recovery sequence after a reputational event involving corporate reputation indicators.
Build the competence framework that supports corporate reputation indicators.
Write the three key messages on corporate reputation indicators and test them against hard questions.
Review whether coverage of corporate reputation indicators changed anything that matters.
03
Corporate reputation indicators: materials a journalist can actually use
2 sessions · 8 points
Session 1The three messages on corporate reputation indicators you will not move from
Sequence internal notification about corporate reputation indicators ahead of external release.
Identify the journalists who actually cover corporate reputation indicators and what they need.
Set the response time target for enquiries about corporate reputation indicators.
Decide in advance when to correct misinformation about corporate reputation indicators and when not to.
Session 2Building the method for corporate reputation indicators step by step
Localise messaging on corporate reputation indicators without fragmenting it.
Check communication on corporate reputation indicators against legal and regulatory constraint.
Identify the data already collected that bears on corporate reputation indicators.
Remove steps in corporate reputation indicators that add effort without adding assurance.
04
Corporate reputation indicators: spokesperson skill under hostile questioning
2 sessions · 8 points
Session 1Telling staff about corporate reputation indicators before the press does
Collect evidence on the present handling of corporate reputation indicators before proposing changes.
Confirm that contractual obligations around corporate reputation indicators are understood.
Set escalation thresholds for corporate reputation indicators that work out of hours.
Rank the weaknesses in corporate reputation indicators by consequence rather than by ease of fixing.
Session 2What has to be agreed before work on corporate reputation indicators starts
Establish what evidence demonstrates corporate reputation indicators is under control.
Set out how exceptions to corporate reputation indicators are requested and approved.
Establish the boundary of corporate reputation indicators and record what sits outside it.
Draft materials on corporate reputation indicators that need no rewriting to be published.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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