Distinguish the parts of mobile campaign measurement that must be standardised from those that require judgement.
Designing Strategies to Measure Mobile Campaign Performance
Practical training in mobile campaign measurement, grounded in real cases and applied to your own operation.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in mobile campaign measurement trace back to an audience defined too broadly. Attribution in the practice within marketing and commercial practice is imperfect; that is not a reason to stop measuring it. Participants come from operational and oversight roles, and both perspectives on this aspect of marketing and commercial practice are used deliberately. The course gives participants a defensible structure for mobile campaign measurement and the judgement to adapt it. Every module pairs a short input on the marketing and commercial practice capability with structured practice on the participant's own material. Post-incident reviews keep identifying weaknesses in this area of marketing and commercial practice that were visible long before the incident. Participants finish able to explain mobile campaign measurement to a non-specialist audience without losing precision. Moving the marketing and commercial practice discipline from written policy into daily practice is not achieved by a single decision. The programme closes with an action plan for the practice within marketing and commercial practice that each participant writes for their own organisation.
Expected Learning Outcomes
Protect the brand while pursuing short-term targets in mobile campaign measurement.
Design the retention and win-back approach for mobile campaign measurement.
Build a register of the risks attaching to mobile campaign measurement and keep it current.
Measure customer lifetime value arising from mobile campaign measurement, not first-order revenue.
Build the positioning for mobile campaign measurement around a claim competitors cannot honestly make.
Reduce avoidable variation in how mobile campaign measurement is carried out across teams.
Who Should Attend
Customer experience managers improving mobile campaign measurement.
Internal auditors reviewing how mobile campaign measurement is designed and operated.
Quality staff verifying that mobile campaign measurement performs as designed.
Account managers responsible for retention within mobile campaign measurement.
Business development managers pursuing opportunities in mobile campaign measurement.
Marketing managers responsible for mobile campaign measurement.
Course Modules
Mobile campaign measurement: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Moving mobile campaign measurement from approval to execution
- Confirm that those complying with mobile campaign measurement understand why it exists.
- Record what was learned when mobile campaign measurement did not go as planned.
- Arrange the handover of mobile campaign measurement so capability survives staff changes.
- Benchmark the organisation's mobile campaign measurement against comparable operations.
Session 2The claim about mobile campaign measurement competitors cannot copy
- Write the positioning claim for mobile campaign measurement and test whether a competitor could say it too.
- Choose the next segment for mobile campaign measurement and state why it is next.
- Define acceptance criteria for mobile campaign measurement in advance.
- Identify where judgement in mobile campaign measurement is legitimate and where it is not.
Mobile campaign measurement: the customer journey and decision points
2 sessions · 8 pointsSession 1The decisions in mobile campaign measurement that cannot be delegated
- Describe the buyer for mobile campaign measurement specifically enough to name who is excluded.
- Decide what will be stopped to create capacity for mobile campaign measurement.
- Build the content that answers the buyer's real question about mobile campaign measurement.
- Compare the cost of mobile campaign measurement with the cost of its absence.
Session 2Qualifying out of mobile campaign measurement early and without guilt
- Set out the decisions in mobile campaign measurement that require sign-off and by whom.
- Review whether short-term tactics on mobile campaign measurement are damaging the brand.
- Build the report on mobile campaign measurement that answers whether to spend more or less.
- Design the retention action triggered when a customer of mobile campaign measurement goes quiet.
Mobile campaign measurement: audience definition and segmentation
2 sessions · 8 pointsSession 1Building the method for mobile campaign measurement step by step
- Structure pricing for mobile campaign measurement against perceived value.
- Measure lifetime value from mobile campaign measurement, not just first purchase.
- Map the decision journey for mobile campaign measurement and mark where the choice is actually made.
- Document the sales process for mobile campaign measurement so a new joiner can follow it.
Session 2Defining the audience for mobile campaign measurement narrowly enough to matter
- Remove steps in mobile campaign measurement that add effort without adding assurance.
- Estimate the resource mobile campaign measurement requires to run as designed.
- Establish who is informed, consulted and accountable in mobile campaign measurement.
- Agree the indicators that will show whether mobile campaign measurement is improving.
Mobile campaign measurement: pricing, value and discount control
2 sessions · 8 pointsSession 1Where the buyer actually decides on mobile campaign measurement
- Plan the sequence in which improvements to mobile campaign measurement will be introduced.
- Set the discount authority for mobile campaign measurement and require justification.
- Rank the weaknesses in mobile campaign measurement by consequence rather than by ease of fixing.
- Agree the attribution model for mobile campaign measurement and state its known limits.
Session 2Keeping customers acquired through mobile campaign measurement
- Define qualification criteria that disqualify quickly in mobile campaign measurement.
- Define the handover point between marketing and sales in mobile campaign measurement.
- Select channels for mobile campaign measurement based on evidence, then cut the rest.
- Set escalation thresholds for mobile campaign measurement that work out of hours.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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