Test the organisation's response to video content performance under conditions that are less than ideal.
Designing Strategies to Measure Marketing Video Content Performance
Develop the judgement and the documentation needed to run video content performance properly.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
A message about video content performance that tries to reach everyone reaches nobody. Most disappointing results in the marketing and commercial practice capability trace back to an audience defined too broadly. The most reliable predictor of sound this area of marketing and commercial practice is whether anyone reviews it when nothing has gone wrong. Cases are chosen to expose the trade-offs in video content performance rather than to illustrate ideal conditions. They gain the ability to sequence improvements to the wider marketing and commercial practice agenda in an order their organisation can absorb. It suits anyone whose decisions touch this aspect of marketing and commercial practice, in large organisations and small ones alike. The difficulty is not agreeing that video content performance matters — it is deciding what to stop doing to make room for it. The programme converts this part of marketing and commercial practice from an area of general awareness into a set of repeatable practices. It closes by agreeing the smallest change to the wider marketing and commercial practice agenda that would make a visible difference.
Expected Learning Outcomes
Build the content that moves a buyer through video content performance rather than merely informing them.
Set acceptance criteria for video content performance before work begins rather than after.
Communicate the purpose of video content performance to those who have to comply with it.
Build the positioning for video content performance around a claim competitors cannot honestly make.
Choose channels for video content performance on evidence of where the audience decides.
Build the sales process for video content performance so it is repeatable across the team.
Who Should Attend
Consultants and advisers supporting clients on video content performance.
Brand and communications specialists shaping video content performance.
Managers with direct responsibility for video content performance within the commercial team.
Agency and consultancy staff supporting clients on video content performance.
Business development managers pursuing opportunities in video content performance.
Marketing managers responsible for video content performance.
Course Modules
Video content performance: objection handling and negotiation
2 sessions · 8 pointsSession 1The cost of video content performance and how to present it
- Set escalation thresholds for video content performance that work out of hours.
- Map the decision journey for video content performance and mark where the choice is actually made.
- Test creative for video content performance at small scale before full commitment.
- Document the sales process for video content performance so a new joiner can follow it.
Session 2Measuring video content performance when attribution is imperfect
- Write down the assumptions underpinning the approach to video content performance.
- Check that video content performance still works when volumes rise unexpectedly.
- Define acceptance criteria for video content performance in advance.
- Build the report on video content performance that answers whether to spend more or less.
Video content performance: channels, content and creative
2 sessions · 8 pointsSession 1Where the buyer actually decides on video content performance
- Record what was learned when video content performance did not go as planned.
- Map the handovers in video content performance between functions and secure them.
- Measure lifetime value from video content performance, not just first purchase.
- Reduce the variation in how video content performance is carried out between teams.
Session 2Keeping video content performance alive after the initial push
- Define the handover point between marketing and sales in video content performance.
- Anticipate the objections video content performance will raise and prepare the answers.
- Design the retention action triggered when a customer of video content performance goes quiet.
- Define qualification criteria that disqualify quickly in video content performance.
Video content performance: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1The claim about video content performance competitors cannot copy
- Verify six months later that changes to video content performance have held.
- Estimate the resource video content performance requires to run as designed.
- Name a single owner for each element of video content performance.
- Select channels for video content performance based on evidence, then cut the rest.
Session 2Choosing channels for video content performance on evidence
- Check that records of video content performance answer the questions likely to be asked.
- Describe the buyer for video content performance specifically enough to name who is excluded.
- Set objectives for video content performance in revenue terms with a timeframe.
- Agree the attribution model for video content performance and state its known limits.
Video content performance: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1The handover between marketing and sales in video content performance
- Set out the decisions in video content performance that require sign-off and by whom.
- Draft the minimum viable go-to-market plan for video content performance.
- Compare cost of acquisition against value in video content performance.
- Write the positioning claim for video content performance and test whether a competitor could say it too.
Session 2Where video content performance typically breaks, and why
- Assign responsibility for keeping documentation of video content performance current.
- Script the three most common objections in video content performance and the responses.
- Set the discount authority for video content performance and require justification.
- Arrange the handover of video content performance so capability survives staff changes.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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