Coordinate messaging on comprehensive media return across markets and languages.
Designing Strategies to Measure Comprehensive Media Return on Investment
Move comprehensive media return from general awareness to a repeatable, reviewable practice.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when comprehensive media return is mishandled. The first version of a story about this aspect of communications and media practice tends to become the reference version. Participants develop a defensible line of reasoning for the choices they make about the practice within communications and media practice. Teams frequently over-invest in documenting comprehensive media return and under-invest in testing it. It concentrates on the parts of this aspect of communications and media practice that determine outcomes and treats the rest proportionately. Participants apply this strand of communications and media practice to their own communications function throughout, so the output is directly usable. Field experience suggests that the barrier to better comprehensive media return is rarely technical. It is pitched for practitioners with responsibility for the wider communications and media practice agenda, not for observers of it. Work concludes with a self-assessment of this strand of communications and media practice that participants can repeat annually.
Expected Learning Outcomes
Structure records of comprehensive media return so that they answer the questions an auditor will actually ask.
Recognise early indicators that comprehensive media return is drifting away from its intended design.
Protect the personal reputation of leaders associated with comprehensive media return.
Select indicators that show whether comprehensive media return is improving, and reject those that only look useful.
Prepare spokespeople to handle hostile questioning on comprehensive media return.
Build the archive and record of communication on comprehensive media return.
Who Should Attend
Content producers creating material about comprehensive media return.
Public relations and communications managers responsible for comprehensive media return.
Journalists and editors working on stories involving comprehensive media return.
Experienced practitioners formalising an approach to comprehensive media return that has grown up informally.
Internal communications staff explaining comprehensive media return to employees.
Project and programme managers whose delivery depends on comprehensive media return.
Course Modules
Comprehensive media return: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Who decides what during a crisis involving comprehensive media return
- Define the trigger that would require comprehensive media return to be redesigned.
- Set out the decisions in comprehensive media return that require sign-off and by whom.
- Identify single points of dependency in comprehensive media return and reduce them.
- Anticipate the objections comprehensive media return will raise and prepare the answers.
Session 2Building the method for comprehensive media return step by step
- Estimate the resource comprehensive media return requires to run as designed.
- Check communication on comprehensive media return against legal and regulatory constraint.
- Archive every statement issued on comprehensive media return with date and approver.
- Agree what will be standardised in comprehensive media return and what will not.
Comprehensive media return: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Making comprehensive media return work when resources are constrained
- Configure monitoring that flags coverage of comprehensive media return within the hour.
- Set escalation thresholds for comprehensive media return that work out of hours.
- Decide in advance when to correct misinformation about comprehensive media return and when not to.
- Identify where judgement in comprehensive media return is legitimate and where it is not.
Session 2Coordinating comprehensive media return across markets and languages
- Plan the recovery sequence after a reputational event involving comprehensive media return.
- Identify the journalists who actually cover comprehensive media return and what they need.
- Prepare the response for the most likely failure in comprehensive media return.
- Write the three key messages on comprehensive media return and test them against hard questions.
Comprehensive media return: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1What has to be agreed before work on comprehensive media return starts
- Agree the indicators that will show whether comprehensive media return is improving.
- Review whether coverage of comprehensive media return changed anything that matters.
- Compare the cost of comprehensive media return with the cost of its absence.
- Draft the minimum viable communications plan for comprehensive media return.
Session 2Correcting a false story about comprehensive media return without amplifying it
- Arrange the handover of comprehensive media return so capability survives staff changes.
- Distinguish symptoms from causes when comprehensive media return underperforms.
- Localise messaging on comprehensive media return without fragmenting it.
- Prepare the summary of comprehensive media return that senior management will read.
Comprehensive media return: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Monitoring comprehensive media return in time to act
- Rehearse the hostile interview on comprehensive media return with a real challenger.
- Name the crisis roles for comprehensive media return and confirm authority to speak.
- Prepare the holding statement for comprehensive media return in advance.
- Define what success in communicating comprehensive media return looks like, numerically.
Session 2Measuring communication on comprehensive media return beyond clippings
- Build a stakeholder map for comprehensive media return and the message each needs.
- Collect evidence on the present handling of comprehensive media return before proposing changes.
- Prepare the acknowledgement for comprehensive media return that does not evade responsibility.
- Draft materials on comprehensive media return that need no rewriting to be published.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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