Test the organisation's response to celebrity image management under conditions that are less than ideal.
Designing Strategies to Manage the Public Image of Artists and Celebrities
Practical training in celebrity image management, grounded in real cases and applied to your own operation.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in celebrity image management is spent quickly and rebuilt slowly. Journalists covering the wider communications and media practice agenda are working to a deadline you do not control. Participants gain a clear basis for measuring what this aspect of communications and media practice has actually achieved. The most reliable predictor of sound celebrity image management is whether anyone reviews it when nothing has gone wrong. It is appropriate for those preparing to take on wider responsibility for this part of communications and media practice. Every module pairs a short input on the communications and media practice capability with structured practice on the participant's own material. Improvement in celebrity image management stalls when it depends on one capable individual rather than a defined method. The programme converts this strand of communications and media practice from an area of general awareness into a set of repeatable practices. It closes by agreeing the smallest change to the practice within communications and media practice that would make a visible difference.
Expected Learning Outcomes
Prepare spokespeople to handle hostile questioning on celebrity image management.
Protect the personal reputation of leaders associated with celebrity image management.
Monitor sentiment and coverage relating to celebrity image management in useful time.
Estimate what celebrity image management costs to run properly, and what is lost when it is not.
Sequence internal and external communication about celebrity image management correctly.
Verify that improvements to celebrity image management have held six months after they were introduced.
Who Should Attend
Officers preparing reports on celebrity image management for boards or oversight committees.
Agency and consultancy advisers supporting clients on celebrity image management.
Specialists advising senior management on celebrity image management.
Spokespeople and executives who speak publicly about celebrity image management.
Public relations and communications managers responsible for celebrity image management.
Community relations staff engaging stakeholders about celebrity image management.
Course Modules
Celebrity image management: materials a journalist can actually use
2 sessions · 8 pointsSession 1Getting other functions to support celebrity image management
- Plan the recovery sequence after a reputational event involving celebrity image management.
- Review whether celebrity image management is aligned with the objectives of the communications function.
- Build a stakeholder map for celebrity image management and the message each needs.
- Close out actions on celebrity image management rather than leaving them open indefinitely.
Session 2Telling staff about celebrity image management before the press does
- Agree who signs off statements on celebrity image management outside working hours.
- Set the response time target for enquiries about celebrity image management.
- Identify where judgement in celebrity image management is legitimate and where it is not.
- Define acceptance criteria for celebrity image management in advance.
Celebrity image management: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Apologising for celebrity image management credibly
- Decide in advance when to correct misinformation about celebrity image management and when not to.
- Build the internal briefing that explains celebrity image management to those affected.
- Review whether coverage of celebrity image management changed anything that matters.
- Archive every statement issued on celebrity image management with date and approver.
Session 2Correcting a false story about celebrity image management without amplifying it
- Name the crisis roles for celebrity image management and confirm authority to speak.
- Estimate the resource celebrity image management requires to run as designed.
- Check communication on celebrity image management against legal and regulatory constraint.
- Distinguish symptoms from causes when celebrity image management underperforms.
Celebrity image management: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Where celebrity image management typically breaks, and why
- Sequence internal notification about celebrity image management ahead of external release.
- Write the three key messages on celebrity image management and test them against hard questions.
- Agree the indicators that will show whether celebrity image management is improving.
- Test the procedure for celebrity image management against a realistic scenario.
Session 2Building media relationships on celebrity image management before you need them
- Set out the decisions in celebrity image management that require sign-off and by whom.
- Decide what will be stopped to create capacity for celebrity image management.
- Rehearse the hostile interview on celebrity image management with a real challenger.
- Draft materials on celebrity image management that need no rewriting to be published.
Celebrity image management: message architecture and discipline
2 sessions · 8 pointsSession 1Building the method for celebrity image management step by step
- Confirm that those complying with celebrity image management understand why it exists.
- Name a single owner for each element of celebrity image management.
- Confirm that reporting on celebrity image management reaches the people who can act.
- Debrief after each significant episode involving celebrity image management.
Session 2The three messages on celebrity image management you will not move from
- Configure monitoring that flags coverage of celebrity image management within the hour.
- Agree what will be standardised in celebrity image management and what will not.
- Reduce the variation in how celebrity image management is carried out between teams.
- Identify the journalists who actually cover celebrity image management and what they need.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.