Agree the first three actions on sports media crisis management that will be taken on returning to work.
Designing Strategies to Manage Sports Media Crises
An applied course in sports media crisis management built around the decisions practitioners actually face.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when sports media crisis management is mishandled. Credibility in crisis management is spent quickly and rebuilt slowly. Each session closes with a decision the participant must justify about the communications and media practice capability in their own setting. They acquire practical criteria for judging when sports media crisis management is working and when it is only appearing to. Progress on the wider communications and media practice agenda is usually lost in the gap between approval and execution. The programme is built to be used, and every section of crisis management it covers ends in something applicable. Across sectors, teams that rehearse sports media crisis management outperform teams that only plan it. The level assumes working familiarity with the communications function but no prior formal training in crisis management. The programme ends where implementation begins, with this strand of communications and media practice broken into steps someone can start on Monday.
Expected Learning Outcomes
Diagnose whether a problem in crisis management is one of design, resourcing or discipline.
Coordinate messaging on sports media crisis management across markets and languages.
Prepare spokespeople to handle hostile questioning on crisis management.
Monitor sentiment and coverage relating to sports media crisis management in useful time.
Reduce avoidable variation in how crisis management is carried out across teams.
Align communication on sports media crisis management with legal and regulatory constraints.
Who Should Attend
Spokespeople and executives who speak publicly about sports media crisis management.
Experienced practitioners formalising an approach to crisis management that has grown up informally.
Government relations and public affairs officers covering sports media crisis management.
Public relations and communications managers responsible for crisis management.
Business partners who must understand sports media crisis management well enough to challenge it.
Digital and social media managers handling crisis management online.
Course Modules
Sports media crisis management: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Coordinating sports media crisis management across markets and languages
- Build the internal briefing that explains sports media crisis management to those affected.
- Configure monitoring that flags coverage of crisis management within the hour.
- Agree who signs off statements on sports media crisis management outside working hours.
- Prepare the holding statement for crisis management in advance.
Session 2Correcting a false story about crisis management without amplifying it
- Build the competence framework that supports sports media crisis management.
- Localise messaging on crisis management without fragmenting it.
- Confirm that contractual obligations around sports media crisis management are understood.
- Rehearse the hostile interview on crisis management with a real challenger.
Crisis management: message architecture and discipline
2 sessions · 8 pointsSession 1Who decides what during a crisis involving crisis management
- Establish the boundary of sports media crisis management and record what sits outside it.
- Draft materials on crisis management that need no rewriting to be published.
- Map the handovers in sports media crisis management between functions and secure them.
- Write the three key messages on crisis management and test them against hard questions.
Session 2Telling staff about crisis management before the press does
- Set the review interval for sports media crisis management and who attends.
- Identify where judgement in crisis management is legitimate and where it is not.
- Check communication on sports media crisis management against legal and regulatory constraint.
- Decide in advance when to correct misinformation about crisis management and when not to.
Crisis management: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Moving crisis management from approval to execution
- Set the response time target for enquiries about sports media crisis management.
- Prepare the summary of crisis management that senior management will read.
- Verify six months later that changes to sports media crisis management have held.
- Name the crisis roles for crisis management and confirm authority to speak.
Session 2Who answers for sports media crisis management, and to whom
- Reduce the variation in how sports media crisis management is carried out between teams.
- Write down the assumptions underpinning the approach to crisis management.
- Anticipate the objections sports media crisis management will raise and prepare the answers.
- Sequence internal notification about crisis management ahead of external release.
Crisis management: materials a journalist can actually use
2 sessions · 8 pointsSession 1Comparing crisis management with recognised practice
- Arrange the handover of sports media crisis management so capability survives staff changes.
- Prepare the acknowledgement for crisis management that does not evade responsibility.
- Confirm that reporting on sports media crisis management reaches the people who can act.
- Agree the smallest change to crisis management that would be visibly useful.
Session 2Monitoring crisis management in time to act
- Debrief after each significant episode involving sports media crisis management.
- Assign responsibility for keeping documentation of crisis management current.
- Plan the recovery sequence after a reputational event involving sports media crisis management.
- Review whether coverage of crisis management changed anything that matters.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.