Internal audiences learn about remote editorial team management from the news unless you reach them first. Silence during a crisis involving team management is itself a statement. The method assumes participants will be challenged on their handling of this strand of communications and media practice and prepares them for it. The content is relevant to those who own remote editorial team management and to those who are held accountable for its results. Progress on the communications and media practice capability is usually lost in the gap between approval and execution. Field experience suggests that the barrier to better team management is rarely technical. It treats remote editorial team management as an operating discipline and equips participants to run it as one. Participants take away a working set of documents supporting team management, ready to be adapted internally. The programme closes with an action plan for this aspect of communications and media practice that each participant writes for their own organisation.
Expected Learning Outcomes
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Sequence internal and external communication about remote editorial team management correctly.
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Verify that improvements to team management have held six months after they were introduced.
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Estimate what remote editorial team management costs to run properly, and what is lost when it is not.
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Build the internal capability for team management rather than depending on external support indefinitely.
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Design the crisis response plan for remote editorial team management with named roles and pre-agreed authority.
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Write materials on team management that a journalist can use without rewriting.
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Define the key messages for remote editorial team management and hold to them under pressure.
Who Should Attend
✓
Public relations and communications managers responsible for remote editorial team management.
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Investor relations officers communicating team management to markets.
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Newly appointed managers taking on remote editorial team management for the first time.
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Content producers creating material about team management.
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Technical staff being prepared for supervisory responsibility over remote editorial team management.
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Crisis management team members with a role in team management.
Course Modules
Open any module to see its sessions and topics.
01
Remote editorial team management: recovery and rebuilding credibility
2 sessions · 8 points
Session 1Rebuilding trust after remote editorial team management
Decide what will be stopped to create capacity for remote editorial team management.
Agree who signs off statements on team management outside working hours.
Identify single points of dependency in remote editorial team management and reduce them.
Set the response time target for enquiries about team management.
Session 2Telling staff about team management before the press does
Establish who is informed, consulted and accountable in remote editorial team management.
Decide in advance when to correct misinformation about team management and when not to.
Plan the recovery sequence after a reputational event involving remote editorial team management.
Collect evidence on the present handling of team management before proposing changes.
02
Team management: spokesperson skill under hostile questioning
2 sessions · 8 points
Session 1Coordinating team management across markets and languages
Draft materials on remote editorial team management that need no rewriting to be published.
Test the procedure for team management against a realistic scenario.
Map the handovers in remote editorial team management between functions and secure them.
Write down the assumptions underpinning the approach to team management.
Session 2The decisions in team management that cannot be delegated
Prepare the acknowledgement for remote editorial team management that does not evade responsibility.
Confirm that those complying with team management understand why it exists.
Rehearse the hostile interview on remote editorial team management with a real challenger.
Build a stakeholder map for team management and the message each needs.
03
Team management: measurement beyond coverage volume
2 sessions · 8 points
Session 1The hard cases in team management and how to reason about them
Review whether coverage of remote editorial team management changed anything that matters.
Rank the weaknesses in team management by consequence rather than by ease of fixing.
Prepare the holding statement for remote editorial team management in advance.
Check communication on team management against legal and regulatory constraint.
Session 2Building the method for remote editorial team management step by step
Set escalation thresholds for remote editorial team management that work out of hours.
Set the review interval for team management and who attends.
Remove steps in remote editorial team management that add effort without adding assurance.
Write the three key messages on team management and test them against hard questions.
04
Team management: misinformation, correction and restraint
2 sessions · 8 points
Session 1The three messages on team management you will not move from
Identify the journalists who actually cover remote editorial team management and what they need.
Build the internal briefing that explains team management to those affected.
Debrief after each significant episode involving remote editorial team management.
Archive every statement issued on team management with date and approver.
Session 2Measuring communication on team management beyond clippings
Plan the sequence in which improvements to remote editorial team management will be introduced.
Define the trigger that would require team management to be redesigned.
Rehearse the briefing on remote editorial team management that would follow an incident.
Localise messaging on team management without fragmenting it.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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