Sequence internal and external communication about political media campaigns correctly.
Designing Strategies to Manage Political Media Campaigns
Learn to design, measure and defend your organisation's approach to political media campaigns.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when political media campaigns is mishandled. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. It suits anyone whose decisions touch this aspect of communications and media practice, in large organisations and small ones alike. They leave able to brief senior management on political media campaigns in terms that support a decision. Each session closes with a decision the participant must justify about the practice within communications and media practice in their own setting. Field experience suggests that the barrier to better this aspect of communications and media practice is rarely technical. This programme builds political media campaigns from first principles, without padding and without omitting what matters. Ambition around this area of communications and media practice outruns capacity unless the sequencing is deliberate. It closes by agreeing the smallest change to the communications and media practice discipline that would make a visible difference.
Expected Learning Outcomes
Correct misinformation about political media campaigns without amplifying it.
Establish escalation routes for political media campaigns that work outside normal hours.
Coordinate messaging on political media campaigns across markets and languages.
Set a realistic target state for political media campaigns and a defensible route to it.
Build community and stakeholder engagement around political media campaigns.
Set the minimum documentation for political media campaigns that is genuinely necessary, and stop there.
Who Should Attend
Content producers creating material about political media campaigns.
Crisis management team members with a role in political media campaigns.
Risk managers assessing the exposure created by political media campaigns.
Investor relations officers communicating political media campaigns to markets.
Journalists and editors working on stories involving political media campaigns.
Officers preparing reports on political media campaigns for boards or oversight committees.
Course Modules
Political media campaigns: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Telling staff about political media campaigns before the press does
- Draft materials on political media campaigns that need no rewriting to be published.
- Archive every statement issued on political media campaigns with date and approver.
- Rank the weaknesses in political media campaigns by consequence rather than by ease of fixing.
- Check communication on political media campaigns against legal and regulatory constraint.
Session 2Answering the hostile question about political media campaigns
- Review whether coverage of political media campaigns changed anything that matters.
- Set the review interval for political media campaigns and who attends.
- Distinguish symptoms from causes when political media campaigns underperforms.
- Prepare the acknowledgement for political media campaigns that does not evade responsibility.
Political media campaigns: message architecture and discipline
2 sessions · 8 pointsSession 1What has to be agreed before work on political media campaigns starts
- Decide what will be stopped to create capacity for political media campaigns.
- Set out how exceptions to political media campaigns are requested and approved.
- Test the procedure for political media campaigns against a realistic scenario.
- Agree the indicators that will show whether political media campaigns is improving.
Session 2Monitoring political media campaigns in time to act
- Prepare the summary of political media campaigns that senior management will read.
- Check that records of political media campaigns answer the questions likely to be asked.
- Prepare the holding statement for political media campaigns in advance.
- Build the competence framework that supports political media campaigns.
Political media campaigns: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Coordinating political media campaigns across markets and languages
- Agree who signs off statements on political media campaigns outside working hours.
- Localise messaging on political media campaigns without fragmenting it.
- Build a stakeholder map for political media campaigns and the message each needs.
- Define the trigger that would require political media campaigns to be redesigned.
Session 2Rebuilding trust after political media campaigns
- Decide in advance when to correct misinformation about political media campaigns and when not to.
- Identify single points of dependency in political media campaigns and reduce them.
- Write the three key messages on political media campaigns and test them against hard questions.
- Debrief after each significant episode involving political media campaigns.
Political media campaigns: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Where political media campaigns typically breaks, and why
- Sequence internal notification about political media campaigns ahead of external release.
- Map the handovers in political media campaigns between functions and secure them.
- Agree what will be standardised in political media campaigns and what will not.
- Define what success in communicating political media campaigns looks like, numerically.
Session 2Reading the current state of political media campaigns honestly
- Benchmark the organisation's political media campaigns against comparable operations.
- Identify where judgement in political media campaigns is legitimate and where it is not.
- Set the response time target for enquiries about political media campaigns.
- Identify the journalists who actually cover political media campaigns and what they need.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.