Designing Strategies to Manage Internationally Distributed Public Relations Teams

Course Overview

Reputation built over years is re-assessed publicly within hours when distributed public relations teams is mishandled. Silence during a crisis involving relations teams is itself a statement. The professional literature on the wider communications and media practice agenda converges on a small set of controls that reliably work. The result is the confidence to make and defend decisions about distributed public relations teams under scrutiny. It is appropriate for those preparing to take on wider responsibility for this part of communications and media practice. The programme takes participants through relations teams end to end, from framing the problem to closing it out. Each session closes with a decision the participant must justify about distributed public relations teams in their own setting. Ambition around relations teams outruns capacity unless the sequencing is deliberate. The final session converts the week's work on the wider communications and media practice agenda into commitments with owners and dates.