Sequence improvements to marketing and sales system integration so that each step makes the next one easier.
Designing Strategies to Integrate Marketing Automation with the Sales System
Move marketing and sales system integration from general awareness to a repeatable, reviewable practice.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Activity in marketing and sales system integration is easy to generate and easy to mistake for progress. Attribution in system integration is imperfect; that is not a reason to stop measuring it. The course covers the marketing and commercial practice discipline at the level of detail needed to act, and stops there. The method assumes participants will be challenged on their handling of marketing and sales system integration and prepares them for it. Teams frequently over-invest in documenting the marketing and commercial practice capability and under-invest in testing it. Practitioner evidence points the same way: system integration improves fastest where responsibility for it is named and owned. The content is relevant to those who own marketing and sales system integration and to those who are held accountable for its results. Participants gain a realistic view of what system integration costs and what it returns. Participants leave with a first-ninety-days plan for the wider marketing and commercial practice agenda rather than a set of notes.
Expected Learning Outcomes
Plan expansion of system integration into new segments or markets deliberately.
Establish escalation routes for marketing and sales system integration that work outside normal hours.
Choose channels for system integration on evidence of where the audience decides.
Set measurable objectives for marketing and sales system integration tied to revenue rather than reach.
Diagnose whether a problem in system integration is one of design, resourcing or discipline.
Structure pricing for marketing and sales system integration to reflect value rather than cost.
Who Should Attend
Project and programme managers whose delivery depends on marketing and sales system integration.
Founders and owner-managers running system integration personally.
Digital marketing specialists executing marketing and sales system integration.
Operations staff who encounter the consequences of system integration directly.
Business development managers pursuing opportunities in marketing and sales system integration.
Product managers whose proposition depends on system integration.
Course Modules
Marketing and sales system integration: pricing, value and discount control
2 sessions · 8 pointsSession 1Getting other functions to support marketing and sales system integration
- Check that records of marketing and sales system integration answer the questions likely to be asked.
- Script the three most common objections in system integration and the responses.
- Document the sales process for marketing and sales system integration so a new joiner can follow it.
- Test creative for system integration at small scale before full commitment.
Session 2Qualifying out of system integration early and without guilt
- Arrange the handover of marketing and sales system integration so capability survives staff changes.
- Build the content that answers the buyer's real question about system integration.
- Choose the next segment for marketing and sales system integration and state why it is next.
- Identify where judgement in system integration is legitimate and where it is not.
System integration: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Measuring system integration when attribution is imperfect
- Set escalation thresholds for marketing and sales system integration that work out of hours.
- Anticipate the objections system integration will raise and prepare the answers.
- Distinguish symptoms from causes when marketing and sales system integration underperforms.
- Write the positioning claim for system integration and test whether a competitor could say it too.
Session 2Handling the objection to system integration that ends most conversations
- Establish who is informed, consulted and accountable in marketing and sales system integration.
- Review whether short-term tactics on system integration are damaging the brand.
- Agree what will be standardised in marketing and sales system integration and what will not.
- Set the review interval for system integration and who attends.
System integration: positioning and the honest claim
2 sessions · 8 pointsSession 1Closing out system integration and capturing what was learned
- Describe the buyer for marketing and sales system integration specifically enough to name who is excluded.
- Design the retention action triggered when a customer of system integration goes quiet.
- Test the procedure for marketing and sales system integration against a realistic scenario.
- Set the discount authority for system integration and require justification.
Session 2The handover between marketing and sales in marketing and sales system integration
- Select channels for marketing and sales system integration based on evidence, then cut the rest.
- Remove steps in system integration that add effort without adding assurance.
- Structure pricing for marketing and sales system integration against perceived value.
- Build the report on system integration that answers whether to spend more or less.
System integration: the customer journey and decision points
2 sessions · 8 pointsSession 1The paperwork for system integration that is actually needed
- Define the handover point between marketing and sales in marketing and sales system integration.
- Rank the weaknesses in system integration by consequence rather than by ease of fixing.
- Agree the indicators that will show whether marketing and sales system integration is improving.
- Define acceptance criteria for system integration in advance.
Session 2Choosing channels for system integration on evidence
- Map the decision journey for marketing and sales system integration and mark where the choice is actually made.
- Confirm that contractual obligations around system integration are understood.
- Set objectives for marketing and sales system integration in revenue terms with a timeframe.
- Confirm that those complying with system integration understand why it exists.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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