Prepare a short, evidence-based briefing on mobile user experience for senior management.
Designing Strategies to Improve the Mobile User Experience
Build a working method for mobile user experience that stands up to scrutiny and survives daily pressure.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Activity in mobile user experience is easy to generate and easy to mistake for progress. A message about the practice within marketing and commercial practice that tries to reach everyone reaches nobody. They acquire practical criteria for judging when the marketing and commercial practice discipline is working and when it is only appearing to. Participants who influence mobile user experience without directly controlling it will find the content directly usable. Exercises escalate in difficulty, ending with the ambiguous situations that make the marketing and commercial practice capability hard in practice. Teams frequently over-invest in documenting the wider marketing and commercial practice agenda and under-invest in testing it. Post-incident reviews keep identifying weaknesses in mobile user experience that were visible long before the incident. It concentrates on the parts of this strand of marketing and commercial practice that determine outcomes and treats the rest proportionately. The closing exercise tests whether the participant's plan for the wider marketing and commercial practice agenda survives a hostile question.
Expected Learning Outcomes
Build the sales process for mobile user experience so it is repeatable across the team.
Assess the current state of mobile user experience against a structured set of criteria rather than impressions.
Design the customer journey for mobile user experience across the touchpoints that actually influence the decision.
Communicate the purpose of mobile user experience to those who have to comply with it.
Design the retention and win-back approach for mobile user experience.
Measure customer lifetime value arising from mobile user experience, not first-order revenue.
Who Should Attend
Compliance and governance staff whose remit includes mobile user experience.
Marketing managers responsible for mobile user experience.
Business partners who must understand mobile user experience well enough to challenge it.
Digital marketing specialists executing mobile user experience.
Account managers responsible for retention within mobile user experience.
Commercial analysts measuring performance of mobile user experience.
Course Modules
Mobile user experience: pricing, value and discount control
2 sessions · 8 pointsSession 1Measuring mobile user experience when attribution is imperfect
- Confirm that those complying with mobile user experience understand why it exists.
- Select channels for mobile user experience based on evidence, then cut the rest.
- Set escalation thresholds for mobile user experience that work out of hours.
- Choose the next segment for mobile user experience and state why it is next.
Session 2The claim about mobile user experience competitors cannot copy
- Measure lifetime value from mobile user experience, not just first purchase.
- Set out how exceptions to mobile user experience are requested and approved.
- Record the rationale for each significant choice made about mobile user experience.
- Define the handover point between marketing and sales in mobile user experience.
Mobile user experience: channels, content and creative
2 sessions · 8 pointsSession 1The handover between marketing and sales in mobile user experience
- Establish who is informed, consulted and accountable in mobile user experience.
- Remove steps in mobile user experience that add effort without adding assurance.
- Check that mobile user experience still works when volumes rise unexpectedly.
- Establish the boundary of mobile user experience and record what sits outside it.
Session 2Where the buyer actually decides on mobile user experience
- Define qualification criteria that disqualify quickly in mobile user experience.
- Describe the buyer for mobile user experience specifically enough to name who is excluded.
- Document the sales process for mobile user experience so a new joiner can follow it.
- Decide what will be stopped to create capacity for mobile user experience.
Mobile user experience: the customer journey and decision points
2 sessions · 8 pointsSession 1Comparing mobile user experience with recognised practice
- Compare cost of acquisition against value in mobile user experience.
- Benchmark the organisation's mobile user experience against comparable operations.
- Structure pricing for mobile user experience against perceived value.
- Review whether short-term tactics on mobile user experience are damaging the brand.
Session 2Handling the objection to mobile user experience that ends most conversations
- Build the report on mobile user experience that answers whether to spend more or less.
- Build the content that answers the buyer's real question about mobile user experience.
- Map the decision journey for mobile user experience and mark where the choice is actually made.
- Check that records of mobile user experience answer the questions likely to be asked.
Mobile user experience: objection handling and negotiation
2 sessions · 8 pointsSession 1Reading the current state of mobile user experience honestly
- Agree the smallest change to mobile user experience that would be visibly useful.
- Close out actions on mobile user experience rather than leaving them open indefinitely.
- Estimate the resource mobile user experience requires to run as designed.
- Script the three most common objections in mobile user experience and the responses.
Session 2Getting other functions to support mobile user experience
- Agree the attribution model for mobile user experience and state its known limits.
- Test creative for mobile user experience at small scale before full commitment.
- Agree what will be standardised in mobile user experience and what will not.
- Name a single owner for each element of mobile user experience.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.