Present the case for investment in payment experience optimisation in terms that a finance function will accept.
Designing Strategies to Improve the Electronic Payment Experience
A concise, decision-focused programme covering payment experience optimisation end to end.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
A message about payment experience optimisation that tries to reach everyone reaches nobody. Buyers now complete much of their decision on the wider marketing and commercial practice agenda before speaking to anyone. The programme builds the judgement to know which parts of this strand of marketing and commercial practice to standardise and which to leave flexible. Applied research in marketing and commercial practice consistently shows that early structure around payment experience optimisation reduces downstream rework. Sessions alternate between guided analysis of the practice within marketing and commercial practice and supervised application. A common pattern is strong design of this aspect of marketing and commercial practice paired with weak follow-through. It is designed for mixed groups, so that payment experience optimisation is examined from more than one functional angle. The course sets out a working method for this part of marketing and commercial practice that participants can apply the week they return. Participants finish with a short, specific brief on the marketing and commercial practice discipline ready to put in front of a decision maker.
Expected Learning Outcomes
Build the sales process for payment experience optimisation so it is repeatable across the team.
Set measurable objectives for payment experience optimisation tied to revenue rather than reach.
Handle objections in payment experience optimisation without conceding position immediately.
Sequence improvements to payment experience optimisation so that each step makes the next one easier.
Measure customer lifetime value arising from payment experience optimisation, not first-order revenue.
Assign clear ownership for each element of payment experience optimisation across the functions involved.
Who Should Attend
Product managers whose proposition depends on payment experience optimisation.
Managers of multi-site operations seeking consistency in payment experience optimisation.
Agency and consultancy staff supporting clients on payment experience optimisation.
Newly appointed managers taking on payment experience optimisation for the first time.
Founders and owner-managers running payment experience optimisation personally.
Commercial analysts measuring performance of payment experience optimisation.
Course Modules
Payment experience optimisation: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Measuring payment experience optimisation when attribution is imperfect
- Write the positioning claim for payment experience optimisation and test whether a competitor could say it too.
- Test the procedure for payment experience optimisation against a realistic scenario.
- Define the trigger that would require payment experience optimisation to be redesigned.
- Script the three most common objections in payment experience optimisation and the responses.
Session 2The cost of payment experience optimisation and how to present it
- Draft the minimum viable go-to-market plan for payment experience optimisation.
- Close out actions on payment experience optimisation rather than leaving them open indefinitely.
- Define the handover point between marketing and sales in payment experience optimisation.
- Rehearse the briefing on payment experience optimisation that would follow an incident.
Payment experience optimisation: positioning and the honest claim
2 sessions · 8 pointsSession 1Defining the audience for payment experience optimisation narrowly enough to matter
- Document the sales process for payment experience optimisation so a new joiner can follow it.
- Build the report on payment experience optimisation that answers whether to spend more or less.
- Set objectives for payment experience optimisation in revenue terms with a timeframe.
- Compare cost of acquisition against value in payment experience optimisation.
Session 2The decisions in payment experience optimisation that cannot be delegated
- Describe the buyer for payment experience optimisation specifically enough to name who is excluded.
- Set escalation thresholds for payment experience optimisation that work out of hours.
- Check that records of payment experience optimisation answer the questions likely to be asked.
- Set the review interval for payment experience optimisation and who attends.
Payment experience optimisation: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Protecting the brand while hitting targets on payment experience optimisation
- Anticipate the objections payment experience optimisation will raise and prepare the answers.
- Measure lifetime value from payment experience optimisation, not just first purchase.
- Test creative for payment experience optimisation at small scale before full commitment.
- Agree the smallest change to payment experience optimisation that would be visibly useful.
Session 2The hard cases in payment experience optimisation and how to reason about them
- Set the discount authority for payment experience optimisation and require justification.
- Distinguish symptoms from causes when payment experience optimisation underperforms.
- Benchmark the organisation's payment experience optimisation against comparable operations.
- Agree the attribution model for payment experience optimisation and state its known limits.
Payment experience optimisation: channels, content and creative
2 sessions · 8 pointsSession 1Keeping customers acquired through payment experience optimisation
- Structure pricing for payment experience optimisation against perceived value.
- Record what was learned when payment experience optimisation did not go as planned.
- Define qualification criteria that disqualify quickly in payment experience optimisation.
- Identify where judgement in payment experience optimisation is legitimate and where it is not.
Session 2Qualifying out of payment experience optimisation early and without guilt
- Map the decision journey for payment experience optimisation and mark where the choice is actually made.
- Build the content that answers the buyer's real question about payment experience optimisation.
- Decide what will be stopped to create capacity for payment experience optimisation.
- Establish the boundary of payment experience optimisation and record what sits outside it.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.